Let's be SMART

Let's be SMART is a bespoke communications agency based in Barcelona, Spain, founded in 2018 and operating from a central office at 1 Plaça de Catalunya. The agency positions itself as a tailored service provider in the public relations and communications sector, focusing on helping clients refine their image and messaging through innovative, customized approaches. With a team that brings over a decade of combined experience, Let's be SMART works across a range of disciplines, from influencer engagement and content creation to media monitoring and campaign analytics.

Services and Specialties

Let's be SMART offers a comprehensive suite of services designed to cover the full spectrum of modern public relations and communications. The agency's capabilities span both traditional PR and digital marketing, with a particular emphasis on influencer and celebrity management. Below is a list of key services the agency is likely to provide based on its stated focus areas and industry keywords:

• Public relations & communications strategy
• Influencer and celebrity management
• Content creation and branded content development
• Social media management and paid social ads
• Media monitoring and campaign analytics
• VIP product sendings and influencer engagement
• Press release writing and press conference organization
• SEO and SEM services
• Event production and customer journey mapping
• Reputation management and consulting

These services are not offered as a one-size-fits-all package. Instead, Let's be SMART emphasizes a tailored approach, working closely with clients to develop strategies that align with their specific goals, whether that involves boosting brand awareness, managing customer engagement, or crafting a cohesive content marketing plan. The agency's influencer analytics system and content guidelines creation further underscore its data-driven, structured methodology.

Client Focus and Approach

Let's be SMART primarily serves B2B companies and brands looking to strengthen their public image and communication strategies. The agency's expertise in influencer and celebrity management suggests a strong focus on consumer-facing industries, such as lifestyle, fashion, beauty, or luxury goods, where brand perception and social proof are critical. However, its capabilities in SEO, SEM, and paid social ads also make it suitable for a broader range of businesses seeking to enhance their digital presence.

The agency's approach is built around the concept of "influencities," a term that likely refers to leveraging influencer networks in key urban markets to drive engagement. Let's be SMART integrates influencer engagement with broader PR and events, ensuring that campaigns are cohesive and measurable. By combining media monitoring with campaign analytics, the agency provides clients with clear insights into the performance of their communications efforts, enabling continuous optimization. This methodical, results-oriented style is a hallmark of how Let's be SMART operates from its base in Barcelona, serving both local and international clients.

Location and Credentials

Operating from the heart of Barcelona at 1 Plaça de Catalunya, Let's be SMART benefits from being situated in one of Spain's most dynamic business and cultural hubs. The agency's central location allows it to tap into Barcelona's vibrant media, influencer, and event scenes, which is particularly advantageous for campaigns that require on-the-ground coordination. Officially registered as LETS' BE SMART SL, the agency has established itself as a specialized player in the communications sector since its founding in 2018, building a reputation for delivering personalized service rather than generic solutions.

While the agency's short description highlights over 10 years of experience within its team, the company itself is relatively young, which may appeal to clients looking for fresh, innovative perspectives. Let's be SMART's focus on tailored communication services and image presentation positions it as a partner for businesses that value a hands-on, collaborative relationship with their PR agency.

Ideal Client Profile

Let's be SMART is a good fit for mid-sized to larger companies in the B2B sector or consumer brands that require a comprehensive, integrated approach to public relations and communications. Organizations seeking to enhance their brand awareness through influencer partnerships, content marketing, and event production will find the agency's capabilities particularly relevant. Additionally, businesses that prioritize data-driven decision-making—thanks to the agency's analytics and monitoring tools—will appreciate the transparent reporting and strategic insights that Let's be SMART can provide. For companies in or near Barcelona, the agency offers the advantage of local expertise combined with a global perspective on PR and communications.