Liane Paonessa Public Relations Services

Liane Paonessa Public Relations Services is a New York-based consultancy that provides strategic public relations and communications support to agencies, particularly small, boutique, niche, and women-owned firms. Founded in 1999, the practice brings over 25 years of combined in-house and agency experience across consumer goods and services, nonprofits, publishing, education, B2B, and public affairs. Operating from New York, New York, United States, the firm focuses on filling senior-level gaps for agencies that need seasoned leadership without adding permanent staff.

Services and Specialties

Liane Paonessa Public Relations Services offers a broad range of capabilities designed to complement an agency's existing team. The firm specializes in content-driven public relations, including thought leadership content and bylined articles, which help position clients as credible voices in their industries. Other core services include market research and consumer insights, content writing, and the development of press kits and press releases. The agency also handles integrated marketing public relations campaigns, brand partnership collaborations, and public affairs work. Additional services include crisis and issues management, media relations, media training, and corporate communications. For events, the firm offers conference planning, public relations events, and press tours. In the digital space, it supports affiliate marketing and celebrity influencer partnerships. Corporate social responsibility (CSR) initiatives are another area of focus, as is strategic account leadership.

• Thought leadership content and bylined articles
• Market research and consumer insights
• Content writing and editing
• Celebrity influencer partnerships
• Strategic account leadership
• Integrated marketing public relations
• Brand partnership collaborations
• Public affairs and crisis issues management
• Public relations events and conference planning
• Corporate social responsibility (CSR)
• Press tours and press kits
• Corporate communications and media relations
• Media training and affiliate marketing
• Writing & editing and public relations & communications services

Who They Help

Liane Paonessa Public Relations Services is built to support agencies that need senior-level expertise on a temporary or project basis. The firm is a good fit for small, boutique, or niche agencies that may lack the budget for a full-time senior hire but require experienced guidance for challenging accounts. It also assists agencies that are scaling up and need someone to mentor junior teams while managing larger or new clients. The practice specifically aims to help women-owned agencies thrive, reflecting a belief in the power of small teams and women supporting women in the industry. Clients typically include agencies working in consumer goods, services, nonprofits, publishing, education, B2B, and public affairs.

Approach and Philosophy

The approach of Liane Paonessa Public Relations Services is practical and hands-on. Rather than acting as a full-service agency, the firm integrates into an existing agency's workflow, providing strategic oversight and execution where needed. The founder's 25+ years of experience means she can quickly assess client needs, navigate challenging situations, and offer innovative thought leadership. The focus is on delivering powerhouse results for the agency's most important clients, not on building a large in-house team. This model allows agencies to access senior-level expertise without long-term commitment, making it a flexible resource for account management, crisis response, or content strategy.

Location and Credentials

Based in New York, New York, United States, Liane Paonessa Public Relations Services operates in one of the world's most competitive media and business markets. The firm's location in New York provides access to a deep network of media contacts, influencers, and industry partners. Founded in 1999, the practice has been serving clients for over two decades, demonstrating stability and a track record of adapting to changes in the public relations landscape. The founder's background includes both in-house and agency roles, offering a balanced perspective on client needs and agency operations.

Liane Paonessa Public Relations Services is best suited for agencies that need a reliable, senior-level partner for specific accounts or projects. It is particularly valuable for firms that want to strengthen their team temporarily, bring fresh thinking to challenging accounts, or provide mentorship to junior staff. The practice's focus on small, boutique, and women-owned agencies makes it a targeted resource for those looking to scale effectively while maintaining high-quality public relations work.