LX
LX is a public relations agency based in London (founded 2018).
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About LX
LX is a London-based public relations and communications agency founded in 2018 by Alex Irving and Alex Chatwin. With its headquarters at 164 Union Street, London, England, SE1 0LH, the agency operates at the intersection of the international drinks trade and luxury consumer communications. LX brings together deep industry knowledge of spirits, bars, and hospitality with a refined understanding of lifestyle and luxury media, making it a distinctive partner for brands that need to connect with both trade professionals and discerning consumers.
Specialist Expertise in the Drinks Industry
LX was built specifically for the drinks world. The agency’s founding team spent years immersed in the spirits and hospitality sectors, giving them an innate understanding of how the international drinks trade functions. This includes everything from how brands are positioned on back bars and in cocktail menus, to how they are presented at trade shows and in trade press. LX also brings a luxury consumer perspective, meaning they know how to translate a spirit brand’s story for high-end lifestyle publications, influencers, and events. This dual focus on B2B trade engagement and B2C lifestyle consumer press is a defining characteristic of the agency’s work.
How LX Applies Its Approach
LX values community above all else. The agency maintains strong, long-standing relationships with bartenders, thought leaders, trade media, and influencers across the luxury, lifestyle, and food and beverage sectors. This network allows LX to create campaigns that feel authentic and connected, rather than transactional. The agency is known for its hands-on approach to brand development, media relations, and event planning management. Whether launching a new spirit into the UK market or repositioning an established brand, LX focuses on building meaningful engagement that resonates both within the trade and with end consumers. Crisis communication and media training are also part of their toolkit, ensuring clients are prepared for any scenario in the fast-moving drinks and hospitality space.
Services and Specialties
LX offers a full range of public relations and communications services tailored to the drinks, hospitality, and luxury lifestyle sectors. Their typical service offering includes:
- Public relations and communications strategy
- Media relations and trade press engagement
- Brand development and brand positioning
- Social media strategy and management
- Influencer marketing and influencer strategy engagement
- Event planning and event management
- Media training and crisis communication
- Trade advocacy and community relationships
- Luxury and lifestyle consumer press outreach
These services are delivered with a clear understanding of the international drinks trade, allowing LX to create integrated campaigns that work across B2B and B2C channels. The agency’s expertise in social media and influencer engagement means they can amplify brand stories digitally, while their event management skills bring those stories to life in physical spaces, from bar takeovers to trade show activations.
Who LX Works With
LX is best suited for drinks brands, spirits producers, bars, and hospitality businesses that need a sophisticated, relationship-driven communications partner in the United Kingdom and beyond. The agency is particularly strong for premium and luxury brands that want to build credibility with trade buyers, bartenders, and distributors, while also cultivating desirability among end consumers. LX is also a good fit for international drinks companies looking to enter or grow within the UK market, as the agency’s deep network and local knowledge can accelerate brand awareness and trade adoption. Whether a startup spirit brand or an established name in the drinks industry, LX offers a focused, community-centric approach to public relations and communications from its base in London.
Key facts
- Team size: 11-50 employees
- Headquarters: 164 Union Street, London, England, United Kingdom, SE1 0LH
- Address: 164 Union Street , London England United Kingdom SE1 0LH
- SIC codes: 7389
Keywords & focus
Topics and areas LX works with.
- drinks industry
- event planning management
- brand development
- social media strategy
- media training
- influencer strategy engagement
- trade press
- brand positioning
- trade engagement
- crisis communication
- lifestyle consumer press
- media relations
- trade advocacy
- media strategy
- public relations & communications services
- hospitality
- luxury consumer perspective
- drinks industry communications
- crisis communications
- social media management
- hospitality pr
- event management
- spirits and spirits brands
- services
- public relations and communications
- food and beverage
- international drinks trade
- influencer marketing
- community relationships
- b2b
- +15 more
Technologies
Gmail, Google Apps, Outlook, Microsoft Office 365, Slack, Apache, WordPress.org, Mobile Friendly, Remote
Industries served by LX
LX works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about LX
Common questions and answers about LX, their services, location, and how to work with them.
- Where is LX located?
- LX is headquartered in London.
- What services does LX offer?
- LX offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does LX serve?
- LX serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is LX a verified PR agency?
- LX is listed on Online PR. Verification status is shown on their profile.
- How can I contact LX?
- You can visit their website at http://www.lx-pr.com
- How many reviews does LX have?
- LX has 0 client reviews with an average rating of 0.0 out of 5.
- When was LX founded?
- LX was founded in 2018.
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