Magas PR: Newsmaking & Journalism for crypto and blockchain projects
Magas PR: Newsmaking & Journalism for crypto and blockchain projects is a public relations agency based in Milan (founded 2016).
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About Magas PR: Newsmaking & Journalism for crypto and blockchain projects
Magas PR: Newsmaking & Journalism for crypto and blockchain projects was founded in 2016 by Sergey and Julia Magas, emerging from a recognition that the fast-moving cryptocurrency and blockchain sectors needed a fundamentally different approach to public relations. Based in Milan, Italy, with headquarters at 19 Piazza della Repubblica, the agency was built on the premise that organic news creation—rather than paid placements or sponsored content—could build lasting brand reputation in an industry often clouded by hype and regulatory uncertainty. The founders, both experienced in media and journalism, set out to combine traditional newsmaking techniques with the agility required for IT and blockchain companies, establishing a firm that prioritizes editorial integrity over transactional PR.
Current Focus and Methodology
Today, Magas PR: Newsmaking & Journalism for crypto and blockchain projects operates as a specialized PR agency serving clients across the technology and digital asset landscape. The agency’s core philosophy revolves around "newsmaking"—the proactive creation of newsworthy stories that earn organic media coverage rather than relying on paid articles or press release distribution. This approach is particularly relevant in the cryptocurrency space, where credibility and trust are hard-won commodities. The team, comprising over 20 professionals from the United States, Italy, Greece, Great Britain, China, and Korea, includes former journalists, columnists, and media editors who understand how to craft narratives that resonate with both mainstream and niche publications. Their location in Milan, Italy, provides a European hub for coordinating global media relations, while the diverse team ensures cultural and linguistic fluency across key markets.
Services and Specialties
The agency offers a comprehensive suite of services designed to build and protect brand reputation through earned media. Their approach emphasizes news production and distribution that generates viral organic reach, avoiding the pitfalls of paid sponsorships or meaningless press releases. Key service areas include:
- Image building and brand awareness campaigns, particularly for blockchain and cryptocurrency projects
- Anti-crisis PR and crisis management, tailored to navigate regulatory uncertainties
- News production and distribution using guerrilla marketing and news hacking techniques
- Personal brand development for founders and executives in the tech space
- Content management and event organization, including conference presentations
- Digital PR and IT PR, with a focus on earned media across digital and traditional outlets
Unlike agencies that resell articles or publish generic press releases, Magas PR: Newsmaking & Journalism for crypto and blockchain projects focuses on creating engaging, reader-centric news that prompts widespread reposting and organic amplification. This method is particularly effective for blockchain, DeFi, Web3, and AI projects, where authenticity and thought leadership are critical for building trust with communities and investors.
Who Benefits from This Agency
The agency is well-suited for IT startups, cryptocurrency exchanges, mobile apps, initial coin offerings (ICOs), venture funds, and projects in the Metaverse, Web3, DeFi, and AI sectors. Their clientele includes some of the most prominent brands in these industries, drawn by the agency’s ability to navigate the complex media landscape while maintaining confidentiality and accountability. Companies facing regulatory challenges or needing to manage crisis situations will find particular value in the agency’s experience with anti-crisis PR. For organizations seeking to build a genuine, organic reputation without relying on paid placements, Magas PR offers a disciplined, journalism-driven alternative that prioritizes long-term credibility over short-term visibility. Based in Milan, Italy, the agency is ideally positioned to serve both European and global clients who require sophisticated, culturally aware communications strategies in the fast-evolving world of blockchain and cryptocurrencies.
Key facts
- Team size: 1-10 employees
- Headquarters: 19 Piazza della Repubblica, Milan, Lombardy, Italy, 20124
- Address: 19 Piazza della Repubblica , Milan Lombardy Italy 20124
- SIC codes: 7389
Keywords & focus
Topics and areas Magas PR: Newsmaking & Journalism for crypto and blockchain projects works with.
- media coverage
- blockchain
- publicity
- brand reputation
- media relations
- cryptocurrency
- public communications
- mass media
- bitcoin
- guerilla marketing
- news hacking
- blockchain pr
- marketing
- personal brand
- earned media
- btc
- news production
- newsmaking
- brand awareness
- public relations
- pr
- crisis pr
- it pr
- eth
- digital pr
- digital marketing
- ico
- initial coin offering
- pr agency
- public relations & communications services
- +46 more
Technologies
Gmail, Google Apps, Mobile Friendly, Google Tag Manager, Apache
Industries served by Magas PR: Newsmaking & Journalism for crypto and blockchain projects
Magas PR: Newsmaking & Journalism for crypto and blockchain projects works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Milan
If you are looking for alternatives or more options in Milan, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Magas PR: Newsmaking & Journalism for crypto and blockchain projects
Common questions and answers about Magas PR: Newsmaking & Journalism for crypto and blockchain projects, their services, location, and how to work with them.
- Where is Magas PR: Newsmaking & Journalism for crypto and blockchain projects located?
- Magas PR: Newsmaking & Journalism for crypto and blockchain projects is headquartered in Milan.
- What services does Magas PR: Newsmaking & Journalism for crypto and blockchain projects offer?
- Magas PR: Newsmaking & Journalism for crypto and blockchain projects offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Magas PR: Newsmaking & Journalism for crypto and blockchain projects serve?
- Magas PR: Newsmaking & Journalism for crypto and blockchain projects serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Magas PR: Newsmaking & Journalism for crypto and blockchain projects a verified PR agency?
- Magas PR: Newsmaking & Journalism for crypto and blockchain projects is listed on Online PR. Verification status is shown on their profile.
- How can I contact Magas PR: Newsmaking & Journalism for crypto and blockchain projects?
- You can visit their website at http://www.magaspr.com
- How many reviews does Magas PR: Newsmaking & Journalism for crypto and blockchain projects have?
- Magas PR: Newsmaking & Journalism for crypto and blockchain projects has 0 client reviews with an average rating of 0.0 out of 5.
- When was Magas PR: Newsmaking & Journalism for crypto and blockchain projects founded?
- Magas PR: Newsmaking & Journalism for crypto and blockchain projects was founded in 2016.
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