mariannemcdade.com

Mariannemcdade.com is a communications consultancy based in Barcelona, Spain, that focuses on helping organizations navigate periods of significant change. Founded by Marianne Mcdade, the firm brings a decade of experience in public relations and communications, with a particular emphasis on the tech-for-development and non-profit sectors. The agency operates from its headquarters in the 08003 area of Barcelona, Catalonia, and serves clients ranging from start-ups to global research institutions.

Specialist Expertise in Transformation Communications

What sets mariannemcdade.com apart is its deep experience working with organizations "on the cusp of transformation." This includes scaling up, undergoing organizational change, integrating impact strategies, or shifting toward new strategic horizons. The founder's background includes seven years in global non-profit organizations within the data-driven tech for development space, giving the agency a nuanced understanding of how communications can support systemic change. This expertise is particularly valuable for clients in the consumer internet, information technology, and services sectors who need to articulate their evolving value propositions to diverse stakeholders.

How They Apply Their Skills

Mariannemcdade.com applies its communications strategy through a blend of ghost writing, content writing, and social media management. The agency's approach is rooted in growth communications strategy, meaning it doesn't just create content but aligns messaging with organizational goals. For example, recent work includes supporting GRID3.org, a non-profit using geospatial data to help sub-Saharan African governments achieve health outcomes, and ICSA, a global organization advancing research on coercive groups and psychological manipulation. This demonstrates the agency's ability to handle complex, mission-driven narratives while maintaining clarity and impact.

Services Offered

Based on the agency's stated keywords and industry focus, likely services include:

• Communications strategy development
• Ghost writing and content writing
• Social media management and strategy
• Growth communications planning
• Writing and editing for diverse formats (reports, articles, web content)
• Public relations support for technology and non-profit sectors

These services are delivered with a strong editorial sensibility, honed through the founder's experience at notable media outlets such as Australia's Fairfax Media, Colombia's El Espectador, and the Guardian Australia.

Who They Work With

Mariannemcdade.com is a strong fit for organizations in the non-profit, technology, and media sectors that are undergoing significant change. This includes start-ups scaling up, established non-profits integrating impact strategies, and media platforms shifting toward new horizons. The agency is particularly well-suited for clients who need a strategic communications partner that understands both the operational realities of transformation and the narrative skills to communicate it effectively. Based in Barcelona, Spain, the consultancy is also well-positioned to serve clients across Europe, Latin America, and global non-profit networks, offering a blend of local presence and international perspective.