MAVERICK Public Relations
MAVERICK Public Relations is a public relations agency based in Toronto (founded 1999).
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About MAVERICK Public Relations
Founded in 1999, MAVERICK Public Relations has built a reputation as a full-service boutique agency operating out of Toronto, Canada. Originally established with a focus on providing high-touch communications support, the agency was later re-founded in 2018 by Shawna Seldon McGregor, who brought a renewed emphasis on client values, data-driven strategies, and measurable outcomes. As a certified minority- and woman-owned business, MAVERICK Public Relations differentiates itself by working with clients of all sizes—from startups to major global brands—without requiring a minimum budget, making its expertise accessible to organizations at various stages of growth.
Strategic Focus and Core Philosophy
MAVERICK Public Relations specializes in building authentic brand stories that connect directly to business results. The agency operates with a strong commitment to trust and credibility, particularly in regulated industries such as energy, agriculture, cannabis, and biotech. Its approach combines traditional public relations tactics with modern digital strategies, ensuring that every campaign is grounded in research and tailored to specific stakeholder needs. The firm’s work in reputation management and impression management helps clients navigate complex public perception challenges, while its crisis communication expertise provides a safety net for organizations facing unexpected challenges.
Comprehensive Service Offerings
The agency offers a wide array of communications and marketing services, all designed to support brand storytelling and client engagement. Below is a summary of the core capabilities typically provided by MAVERICK Public Relations:
- Media relations and media planning
- Social media management and influencer marketing
- Content development, including custom content and digital campaigns
- Crisis communication and reputation management
- Communications training and message development
- Event planning and media events
- Branding and brand storytelling
- Stakeholder consultation and engagement
- Public affairs and campaign strategy
- Experiential marketing and client engagement
These services are delivered with a focus on integrating PR initiatives into broader marketing objectives, ensuring that communications efforts are aligned with business goals. MAVERICK Public Relations also emphasizes data-driven strategies, using analytics to refine messaging and measure impact across channels.
Ideal Clients and Industries
Based in Toronto, Canada, MAVERICK Public Relations serves clients across North America, with particular strength in sectors that require careful compliance and regulatory navigation. The agency is well-suited for organizations in energy, agriculture, cannabis, biotech, and professional services, as well as any business that values transparent, values-driven communications. Startups seeking to build brand awareness, established companies needing crisis support, and nonprofits or advocacy groups requiring stakeholder outreach all benefit from the agency’s flexible approach. MAVERICK Public Relations is especially effective for clients who want a partner that treats their mission as its own, regardless of budget size, and who are committed to building long-term trust with their audiences.
Key facts
- Team size: 11-50 employees
- Headquarters: 37 Madison Avenue, Toronto, Ontario, Canada, M5R 2S2
- Address: 37 Madison Avenue , Toronto Ontario Canada M5R 2S2
- Annual revenue: 7000000
- SIC codes: 8742
Keywords & focus
Topics and areas MAVERICK Public Relations works with.
- experiential
- communications training
- reputation management
- professional services
- social media
- media relations
- events
- public relations
- communications strategy
- media planning
- branding
- custom content
- crisis communication
- marketing
- public relations & communications services
- influencer marketing
- impression management
- stakeholder engagement
- brand storytelling
- consulting
- stakeholder consultation
- media events
- services
- message development
- digital campaigns
- campaign strategy
- client engagement
- stakeholder outreach
- influencer relations
- content development
- +34 more
Technologies
Outlook, Microsoft Office 365, Media Temple SSL, Slack, Typekit, AI
Industries served by MAVERICK Public Relations
MAVERICK Public Relations works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about MAVERICK Public Relations
Common questions and answers about MAVERICK Public Relations, their services, location, and how to work with them.
- Where is MAVERICK Public Relations located?
- MAVERICK Public Relations is headquartered in Toronto.
- What services does MAVERICK Public Relations offer?
- MAVERICK Public Relations offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does MAVERICK Public Relations serve?
- MAVERICK Public Relations serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is MAVERICK Public Relations a verified PR agency?
- MAVERICK Public Relations is listed on Online PR. Verification status is shown on their profile.
- How can I contact MAVERICK Public Relations?
- You can visit their website at http://www.wearemaverick.com
- How many reviews does MAVERICK Public Relations have?
- MAVERICK Public Relations has 0 client reviews with an average rating of 0.0 out of 5.
- When was MAVERICK Public Relations founded?
- MAVERICK Public Relations was founded in 1999.
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