MKDS - PR & Media Strategy

MKDS - PR & Media Strategy operates at the intersection of public relations and communications, serving clients across Israel's private and public sectors. Founded in 2008 and based in Tel Aviv-Yafo, the firm provides strategic media consulting that spans traditional PR, digital engagement, and reputation management. The agency is perhaps best known for its long-standing relationship with the global PR network Strategies Hill + Knowlton, which gives it access to international research and practices. Over the years, MKDS - PR & Media Strategy has built a reputation for handling complex communications challenges for companies, corporations, and organizations—both Israeli and international.

Core Services and Specialties

MKDS - PR & Media Strategy offers a comprehensive suite of communications services designed to address the full spectrum of client needs. While the firm does not publish a detailed service list, its work typically encompasses the following areas, based on its stated focus and industry positioning:

• Media positioning and strategic messaging
• Public relations campaign development and execution
• Media analysis and monitoring
• Social media consulting and digital strategy
• Governmental and non-governmental affairs
• Brand reputation management and crisis communications
• Paid content development and sponsored media

These services are delivered with a hands-on approach: all clients are personally managed by the firm's founders, Merav Parsi-Zadok and Daphna Triwaks, both of whom bring extensive experience in media and PR. This direct involvement ensures that strategy and execution remain tightly aligned with client objectives.

Methodology and Client Approach

The agency's methodology is structured yet collaborative. MKDS - PR & Media Strategy follows a multistep process that begins with defining goals and objectives in close cooperation with the client. From there, the team explores various strategic alternatives before implementing an approved plan. This iterative process is designed to keep the client's priorities at the center of every decision. The firm's consultants are described as having proven capabilities in professional service, working alongside a diverse range of clients. By combining local market knowledge with access to global insights through its Hill + Knowlton affiliation, MKDS - PR & Media Strategy aims to deliver communications solutions that are both culturally relevant and internationally informed.

Location and Market Presence

Headquartered in Tel Aviv-Yafo, Israel, the agency is well-positioned to serve clients in one of the country's most dynamic business and media hubs. Tel Aviv-Yafo's status as a center for technology, finance, and culture means that MKDS - PR & Media Strategy operates in an environment where media landscapes evolve rapidly. The firm's deep roots in this market, combined with its global network connections, allow it to handle campaigns that require a nuanced understanding of Israeli media while also supporting international organizations. For clients seeking a partner with local expertise and global reach, MKDS - PR & Media Strategy offers a focused, founder-led approach that prioritizes measurable results over flashy promises.

This agency is a good fit for companies and organizations—both Israeli and international—that value direct access to senior leadership and a structured, collaborative planning process. It is particularly suited for those operating in the public and private sectors who need to navigate complex media environments, manage reputation, or engage with government stakeholders. With its Tel Aviv-Yafo base and Hill + Knowlton affiliation, MKDS - PR & Media Strategy remains a practical choice for clients who want strategic communications grounded in experience and delivered with consistency.