Modern Currency
Modern Currency is a public relations agency based in Melbourne (founded 2017).
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About Modern Currency
Founded in 2017, Modern Currency emerged from a recognition that traditional public relations and marketing models were no longer sufficient for brands navigating a fragmented media landscape. Based in Melbourne, Australia, the agency was built to bridge the gap between creative storytelling and measurable business outcomes, with founder Michelle Palmer drawing on deep experience in strategic communications to shape an approach that prioritizes both brand saliency and behavioral change KPIs. From its headquarters at 13 Claremont Ave, the agency has grown into a versatile operation that handles everything from large-scale activations to compliance-heavy health sector campaigns.
Current Focus and Core Strengths
Modern Currency operates at the intersection of public relations, digital marketing, and content production, with a particular strength in navigating TGA regulations and health claims. This makes the agency a practical choice for brands in health, wellness, and related sectors where regulatory precision is non-negotiable. The team, which includes Head of Digital & Marketing Sean Weidemann, brings expertise in eCommerce strategy, SEO/SEM, and content creation, ensuring that campaigns are built on both creative insight and technical rigor. Modern Currency’s dog-friendly office and flexible working culture reflect a collaborative environment that supports the kind of cross-disciplinary work required for integrated campaigns.
Services and Specialties
The agency offers a comprehensive suite of services designed to move brands from visibility to saliency. While the full range is tailored to each client’s strategic objectives, core capabilities include:
- Public relations and media buying
- Social media management and influencer marketing in Melbourne
- Content development including copywriting, videography, and photography
- Art direction and graphic design
- Digital marketing strategy and campaign analytics
- Event activations and large-scale experiential campaigns
- Brand positioning and storytelling
- Media monitoring and content amplification
- Multimedia production and video content creation
These services are underpinned by a focus on measurable outcomes, with Modern Currency placing particular emphasis on behavioral change KPIs and campaign analytics that demonstrate real impact rather than vanity metrics. The agency’s approach to content marketing and brand storytelling is designed to cut through noise in a crowded digital environment, leveraging both owned and earned media channels.
Who Benefits from Working with Modern Currency
Modern Currency is a strong fit for mid-to-large sized brands in Australia that require integrated communications support across PR, digital, and production. The agency’s familiarity with TGA regulations makes it especially suitable for health, wellness, and pharmaceutical clients who need to balance creative ambition with strict compliance. At the same time, its experience with large-scale activations and influencer marketing means it can serve consumer goods, lifestyle, and retail brands looking for high-impact campaigns. Modern Currency’s Melbourne base positions it well to serve clients across Australia, while its digital-first capabilities allow for national and even international reach. For organizations seeking a partner that can manage the full spectrum of public relations and communications services—from strategy development through to content creation and performance analysis—Modern Currency offers a practical, results-oriented alternative to larger, more siloed agencies.
Key facts
- Team size: 11-50 employees
- Headquarters: 13 Claremont Ave, Melbourne, Victoria, Australia, 3144
- Address: 13 Claremont Ave , Melbourne Victoria Australia 3144
- SIC codes: 8742
Keywords & focus
Topics and areas Modern Currency works with.
- media buying
- publicity
- multimedia
- social media
- content development
- pr
- art direction
- graphic design
- videography
- photography
- digital marketing
- public relations
- copywriting
- marketing
- events
- strategy
- public relations & communications services
- brand visibility
- brand saliency
- content marketing
- campaign analytics
- influencer marketing melbourne
- brand positioning
- content amplification
- behavioral change kpis
- digital communications
- services
- video content creation
- brand storytelling
- media monitoring
- +60 more
Technologies
Route 53, Outlook, Microsoft Office 365, Google Analytics, DoubleClick Conversion, Google Font API, Mobile Friendly, DoubleClick, WordPress.org, Google Dynamic Remarketing, Google Tag Manager
Industries served by Modern Currency
Modern Currency works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Melbourne
If you are looking for alternatives or more options in Melbourne, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Modern Currency
Common questions and answers about Modern Currency, their services, location, and how to work with them.
- Where is Modern Currency located?
- Modern Currency is headquartered in Melbourne.
- What services does Modern Currency offer?
- Modern Currency offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Modern Currency serve?
- Modern Currency serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Modern Currency a verified PR agency?
- Modern Currency is listed on Online PR. Verification status is shown on their profile.
- How can I contact Modern Currency?
- You can visit their website at http://www.moderncurrency.com.au
- How many reviews does Modern Currency have?
- Modern Currency has 0 client reviews with an average rating of 0.0 out of 5.
- When was Modern Currency founded?
- Modern Currency was founded in 2017.
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