MODNYPR

MODNYPR is a public relations agency based in Barcelona, Spain, that focuses on helping fashion and beauty brands establish a presence in Central and Eastern European (CEE) markets. The agency combines deep knowledge of local consumer behavior with strong media relationships to create campaigns that feel authentic to each market. Operating from its headquarters in Barcelona’s 08037 district, MODNYPR serves as a bridge between international brands and the diverse CEE region, offering services that range from celebrity styling to showroom coordination. The agency’s approach is grounded in understanding the nuances of each target market, ensuring that brand messaging resonates without losing its original identity.

Specialist Expertise in Fashion and Celebrity PR

MODNYPR’s core strength lies in fashion and celebrity public relations. The agency specializes in celebrity styling, product placement, and endorsements, making it a go-to partner for brands that want to leverage the influence of well-known personalities. By securing celebrity brand ambassadors and managing celebrity social media influence, MODNYPR helps brands gain visibility in competitive markets. The agency also coordinates TV program collaborations and magazine features, ensuring that clients appear in the right media outlets. This focus on celebrity promotion is particularly effective for fashion and beauty brands looking to build prestige quickly in new regions. MODNYPR’s team understands how to match brands with the right ambassadors, creating partnerships that feel natural to local audiences.

Comprehensive Services for Market Entry and Brand Awareness

Beyond celebrity PR, MODNYPR offers a full suite of services designed to boost brand awareness and facilitate market entry. The agency’s offerings include media relations, social media marketing, influencer marketing, and showroom management. For fashion brands, MODNYPR organizes fashion showrooms and media photo shoots, providing opportunities for editors and influencers to experience collections firsthand. The agency also handles B2C and B2B communications, tailoring strategies for both consumer audiences and trade partners. A typical engagement with MODNYPR might involve launching a brand in Poland, the Czech Republic, or other CEE countries, where the agency leverages its local media connections to secure coverage in fashion magazines and lifestyle publications. The agency’s services are designed to create a seamless entry into new markets, from initial brand positioning to ongoing media collaboration.

• Celebrity styling and product placement
• Celebrity brand ambassador programs
• Influencer marketing and social media campaigns
• Media relations and press outreach
• Fashion showroom management
• Magazine features and editorial placements
• TV program collaborations
• Media photo shoots and content creation
• Brand awareness and visibility strategies
• B2C and B2B communications

Who MODNYPR Works With

MODNYPR is best suited for fashion, beauty, and lifestyle brands that are looking to expand into CEE markets for the first time or strengthen their existing presence. The agency works with both emerging designers and established names, offering scalable solutions that fit different budgets and goals. Brands that value authentic connections over mass-market campaigns will find MODNYPR’s approach appealing, as the agency prioritizes local relevance over generic international strategies. MODNYPR is also a strong partner for brands that want to leverage celebrity endorsements or influencer partnerships to build credibility quickly. Companies based outside of Europe, particularly those from the US or Asia, can benefit from MODNYPR’s on-the-ground expertise in Barcelona and its network across CEE countries. The agency’s focus on tangible results—such as media coverage, showroom appointments, and ambassador deals—makes it a practical choice for brands that need clear outcomes from their PR investment.