Molly McPherson | Crisis + Reputation Strategist
Molly McPherson | Crisis + Reputation Strategist is a public relations agency based in Boston (founded 2012).
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About Molly McPherson | Crisis + Reputation Strategist
Molly McPherson | Crisis + Reputation Strategist serves a broad spectrum of clients, from corporate communications teams and public relations professionals to public figures, startups, and established brands. Based in Boston, United States, the agency focuses on helping those who need to navigate high-pressure situations where reputation is at stake. The firm primarily works with organizations and individuals who face complex public relations challenges, particularly those amplified by digital media and social platforms.
How the Agency Operates
The core of the practice is built around crisis communication—specifically, how to prepare for, respond to, and recover from reputational threats in the digital age. Molly McPherson | Crisis + Reputation Strategist is known for its practical, actionable approach, moving beyond theory to provide real-world strategies. The agency’s founder, Molly McPherson, brings a unique perspective as a Forbes.com contributor and frequent media commentator, offering insights that are grounded in both media dynamics and public perception. The agency’s work often includes media training, crisis consulting, and the development of what it calls the "Indestructible PR Framework," a methodology designed to build resilience into an organization’s communications posture.
Key Services and Specialties
While the agency tailors its offerings to each client’s specific situation, its work consistently revolves around a core set of crisis and reputation management services. These include:
- Crisis communication strategy and planning
- Digital media crisis response and management
- Media training and crisis communication coaching
- Brand protection and reputation safeguarding
- Risk management and crisis consulting
- Media analysis and crisis response for public figures
- Social media management and crisis communication for brands
- Leadership communication and crisis leadership advisory
- Keynote speaking and crisis communication speaking engagements
Expertise and Thought Leadership
Molly McPherson | Crisis + Reputation Strategist is particularly noted for its expertise in social media crises. The agency understands how quickly a reputation can be damaged on platforms like TikTok, Instagram, and X (formerly Twitter). It provides specialized advice on crisis communication on TikTok and other emerging digital spaces, helping clients respond to viral moments, negative press, or public backlash with speed and accuracy. Beyond crisis response, the agency also offers proactive reputation management services, helping clients build a strong foundation of trust before a crisis occurs. The founder’s role as a podcast host and author further reinforces the agency’s position as a trusted voice in the field, offering ongoing education and commentary on the latest trends in public relations and crisis management.
Who the Agency Is Best For
Molly McPherson | Crisis + Reputation Strategist is a strong fit for communications professionals, PR teams, and executives who need expert guidance on handling high-stakes reputational issues. It is particularly well-suited for organizations in the public relations and communications industries, as well as for public figures, celebrities, and brands that operate in the public eye. The agency’s Boston, United States base allows it to serve clients across the country, though its work is not limited by geography. Anyone facing a complex media crisis, seeking to improve their crisis leadership skills, or wanting to build a more resilient communications strategy will find value in the agency’s focused, no-nonsense approach. It is not a full-service marketing agency, but rather a specialized resource for those who understand that reputation is everything and need a proven strategist to protect it.
Key facts
- Team size: 1-10 employees
- Headquarters: Boston, Massachusetts, United States
- Address: Boston Massachusetts United States
- SIC codes: 8742
Keywords & focus
Topics and areas Molly McPherson | Crisis + Reputation Strategist works with.
- crisis communication
- podcast host
- keynote speaker
- author
- contributor
- public relations & communications services
- digital media crisis strategies
- brand protection
- risk management
- crisis consulting
- crisis communication advice
- leadership communication
- indestructible pr framework
- media relations
- reputation safeguarding
- reputation management
- crisis communication speaker
- crisis communication for brands
- social media crisis
- media analysis
- social media management
- media training
- media crisis response
- crisis communication on tiktok
- crisis communication tools
- crisis response for public figures
- celebrity pr insights
- crisis communication keynote
- crisis leadership
- media crisis strategy
- +39 more
Technologies
Cloudflare DNS, Gmail, Google Apps, CloudFlare Hosting, Slack, Google Font API, Wistia, Mobile Friendly, Facebook Custom Audiences, Ruby On Rails, Facebook Widget, Hubspot, Google Analytics, Facebook Login (Connect), Android, Node.js, AI, WebinarJam
Industries served by Molly McPherson | Crisis + Reputation Strategist
Molly McPherson | Crisis + Reputation Strategist works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Molly McPherson | Crisis + Reputation Strategist
Common questions and answers about Molly McPherson | Crisis + Reputation Strategist, their services, location, and how to work with them.
- Where is Molly McPherson | Crisis + Reputation Strategist located?
- Molly McPherson | Crisis + Reputation Strategist is headquartered in Boston.
- What services does Molly McPherson | Crisis + Reputation Strategist offer?
- Molly McPherson | Crisis + Reputation Strategist offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Molly McPherson | Crisis + Reputation Strategist serve?
- Molly McPherson | Crisis + Reputation Strategist serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Molly McPherson | Crisis + Reputation Strategist a verified PR agency?
- Molly McPherson | Crisis + Reputation Strategist is listed on Online PR. Verification status is shown on their profile.
- How can I contact Molly McPherson | Crisis + Reputation Strategist?
- You can visit their website at http://www.mollymcpherson.com
- How many reviews does Molly McPherson | Crisis + Reputation Strategist have?
- Molly McPherson | Crisis + Reputation Strategist has 0 client reviews with an average rating of 0.0 out of 5.
- When was Molly McPherson | Crisis + Reputation Strategist founded?
- Molly McPherson | Crisis + Reputation Strategist was founded in 2012.
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