moore:good

moore:good is a boutique public relations and brand awareness agency based in Los Angeles, United States. Founded in 2018, the firm focuses on serving luxury lifestyle brands and nonprofit organizations, offering tailored communications support that draws on the combined 25 years of experience of its founders, Philippa and Anna. The agency positions itself as a professional collective, bringing together complementary skills in media relations, events, and brand building to meet the needs of clients in competitive and image-driven industries.

Who They Serve and How They Help

moore:good works primarily with luxury brands, including those in wine and spirits, artisan foods, health and fitness fashion, and consumer internet sectors. The agency also dedicates significant attention to nonprofit clients, providing strategic communications that balance personal commitment with business objectives. For luxury clients, moore:good emphasizes earned media, influencer affiliations, and brand experiences that elevate visibility in a crowded marketplace. For nonprofits, the focus shifts to storytelling and community engagement, helping organizations amplify their missions through thoughtful media relations and events sponsorship. The agency’s dual focus allows it to apply creative strategies across sectors, from red carpet management for high-profile events to content creation that supports long-term brand awareness.

Key Services and Specialties

moore:good offers a range of public relations and communications services tailored to the needs of luxury and nonprofit clients. While the agency’s core strengths lie in earned media and events promotion, its capabilities extend to broader brand consulting and digital engagement. Based on its keywords and industry focus, typical services include:

• Earned media and media relations
• Influencer affiliations and partnerships
• Events PR and sponsorship management
• Social media strategy and content creation
• Brand consulting and marketing communications
• Product placement and brand experiences
• Red carpet management and event coordination
• Nonprofit communications and awareness campaigns

These services are delivered with a collaborative approach, leveraging the founders’ backgrounds in competitive industries such as artisan foods, global beverage, and website design. moore:good’s work in travel and tourism, as well as wine and spirits, reflects a deep understanding of lifestyle and luxury markets, while its nonprofit engagements demonstrate versatility in mission-driven communication.

Location and Market Presence

Based in Los Angeles, United States, moore:good operates out of the 11030 Santa Monica Blvd office in the 90025-3594 zip code. This location places the agency at the heart of a dynamic media and entertainment hub, allowing it to serve clients across the luxury and nonprofit sectors with direct access to key influencers, media outlets, and event venues. The Los Angeles market is particularly suited to moore:good’s focus on red carpet management and brand experiences, as the city is a center for lifestyle, entertainment, and consumer internet industries. The agency’s boutique size enables personalized attention, while its collective model brings diverse expertise to each client engagement.

Who moore:good Is a Good Fit For

moore:good is well-suited for luxury lifestyle brands—particularly in wine and spirits, artisan foods, and fashion—that require sophisticated media relations and event-driven campaigns. Nonprofit organizations seeking to build awareness through strategic communications and events sponsorship will also find value in the agency’s dual focus. Clients who prefer a hands-on, collaborative relationship with experienced professionals, rather than a large agency approach, will benefit from moore:good’s boutique structure. The firm is especially relevant for brands looking to strengthen their presence in the Los Angeles market or leverage the region’s media and influencer ecosystem to reach national audiences.