MSL Poland
MSL Poland is a public relations agency based in Warszawa.
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About MSL Poland
MSL Poland has carved out a distinct niche in the Polish communications market by combining deep expertise in technology-driven storytelling with a strong grasp of the automotive and gaming sectors. Operating from its base at 9 ulica Woloska in Warszawa, the agency functions as the Central and Eastern European hub for the global MSLGROUP network, which is owned by Publicis Groupe. While many agencies claim to bridge traditional and digital communications, MSL Poland has developed a tangible track record in managing complex, multi-stakeholder campaigns that require both high-level strategic thinking and hands-on execution, from crisis communication to gaming tournament promotion.
Specialist Expertise in Technology and Gaming
One of the agency’s most distinctive strengths lies in its work for the gaming and technology industries. MSL Poland has been recognized for its campaigns with Ubisoft Poland, including a Golden World Award, and has handled test programs for devices and gaming tournaments that demand a precise understanding of both digital media and community engagement. This expertise extends to public relations for automotive and FMCG clients, where the agency applies a similar technology-driven communication approach. The agency’s ability to craft narratives for international expansion—helping brands enter or scale within the Polish and CEE markets—is underpinned by its market research capabilities and long-term brand relationships with global names like Netflix, Amazon, and Microsoft.
Integrated Services Under the Power of One Model
As part of Publicis Groupe, MSL Poland operates under the "Power of One" model, which integrates public relations with digital marketing, social media marketing, and customer engagement. This structure allows the agency to offer a comprehensive suite of services that go beyond traditional media relations. Their approach is particularly effective for brands navigating the finance sector, public organizations, or those requiring CSR strategy and stakeholder communication. The agency’s service offering typically includes:
- Public relations & communications services for diverse industries (automotive, finance, FMCG, gaming)
- Digital marketing and social media strategy, including campaign creation and e-commerce support
- Crisis communication and reputation management
- Employer branding and stakeholder engagement
- Technology-driven communication, including test programs for devices and gaming tournament PR
- Professional lobbying and communication for public organizations
- Market research and storytelling to support international expansion
Notable Clients and Industry Recognition
MSL Poland has built its reputation through consistent work with major global brands. The agency has run campaigns for GlaxoSmithKline, showcasing its ability to manage healthcare-related communication, and has also handled public relations for the finance sector. Their client list spans from consumer-facing giants like Amazon to entertainment leaders like Netflix, as well as automotive and aviation brands. The agency’s recognition includes awards for innovative campaigns, particularly in gaming and digital media, which highlight its strength in creating engaging, multi-channel narratives. This blend of local market knowledge and international network resources makes MSL Poland a reliable partner for companies seeking to establish or strengthen their presence in Poland and the broader CEE region.
For brands looking for a communications partner that combines technological savvy with proven experience in gaming, automotive, and finance, MSL Poland offers a solid choice. The agency is particularly well-suited for organizations that need integrated support across PR, digital marketing, and stakeholder communication, as well as those planning to navigate the complexities of the Polish and Central European markets. With its Warszawa headquarters and additional offices in Romania, Bulgaria, and Slovenia, MSL Poland provides both local insight and regional reach without the overhead of a massive global operation.
Key facts
- Team size: 51-200 employees
- Headquarters: 9 ulica Woloska, Warszawa, woj. mazowieckie, Poland, 02-672
- Address: 9 ulica Woloska , Warszawa woj. mazowieckie Poland 02-672
- SIC codes: 8742
Keywords & focus
Topics and areas MSL Poland works with.
- public relations & communications services
- pr for automotive
- digital marketing
- customer engagement
- media relations
- campaign for glaxosmithkline
- market research
- marketing and advertising
- pr for finance sector
- employer branding
- long-term brand relationships
- stakeholder engagement
- public organizations
- international expansion
- crisis communication
- publicis groupe
- storytelling
- public relations
- gaming tournaments
- golden world award
- e-commerce
- social media marketing
- digital media
- campaign creation
- csr strategy
- stakeholder communication
- technology-driven communication
- test programs for devices
- power of one model
- pr for fmcg
- +42 more
Technologies
Outlook, Microsoft Azure Hosting, Drupal, Kubernetes, Slack, Apache, Google Analytics, Facebook Login (Connect), WordPress.org, Facebook Widget, reCAPTCHA, Mobile Friendly, YouTube, Ubuntu, Google Tag Manager, Marc, Linkedin Marketing Solutions, Udemy, LinkedIn Ads, Azure OpenAI Service
Industries served by MSL Poland
MSL Poland works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Warszawa
If you are looking for alternatives or more options in Warszawa, here are other public relations agencies in the same city you can compare.
Frequently asked questions about MSL Poland
Common questions and answers about MSL Poland, their services, location, and how to work with them.
- Where is MSL Poland located?
- MSL Poland is headquartered in Warszawa.
- What services does MSL Poland offer?
- MSL Poland offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does MSL Poland serve?
- MSL Poland serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is MSL Poland a verified PR agency?
- MSL Poland is listed on Online PR. Verification status is shown on their profile.
- How can I contact MSL Poland?
- You can visit their website at http://www.mslgroup.pl
- How many reviews does MSL Poland have?
- MSL Poland has 0 client reviews with an average rating of 0.0 out of 5.
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