Mumkin (Previously known as By Niggi)
Mumkin (Previously known as By Niggi) is a public relations agency based in Dubai (founded 2018).
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About Mumkin (Previously known as By Niggi)
Mumkin (Previously known as By Niggi) is a digital marketing agency headquartered in Dubai, United Arab Emirates, that has carved a distinct niche in the intersection of influencer marketing, content creation, and public relations. Founded in 2018 by Nikita Phulwani, the agency began as a boutique influencer marketing firm under the name By Niggi. Over the years, it has evolved into a full-service agency with a team of 25 professionals. The name "Mumkin," which means "possible" in both Arabic and Hindi, reflects the agency's collaborative philosophy of turning possibilities into reality for its clients. Based in Dubai, Mumkin (Previously known as By Niggi) serves a range of brands seeking to connect with audiences through authentic storytelling and culturally relevant campaigns.
Specialist Expertise in Influencer and Creator-Driven Campaigns
Mumkin (Previously known as By Niggi) specializes in influencer marketing and creator-driven content strategies, a core competency that has defined its growth since inception. The agency manages a regional influencer network, facilitating partnerships with creators who can produce viral content and build authentic brand narratives. This expertise extends to brand ambassadorship programs, influencer seeding, and influencer engagement strategies that prioritize long-term relationships over transactional collaborations. The agency's approach is grounded in cultural relevance, particularly for campaigns targeting the Middle East, including Ramadan campaigns that require nuanced understanding of local traditions and consumer behavior. By leveraging its influencer network, Mumkin helps brands amplify their reach through trusted voices, making it a go-to partner for companies looking to build credibility through peer recommendations.
Full-Service Capabilities: From PR to Event Planning
While influencer marketing remains a cornerstone, Mumkin (Previously known as By Niggi) has expanded its service offerings to encompass public relations, content creation, social media management, and event planning. The agency handles media outreach and relationship building, press trips, and campaign management, ensuring that brand stories are told consistently across owned, earned, and paid channels. Its content creation services include design and content solutions, viral content creation, and brand storytelling, all tailored to fit the fast-paced digital landscape of the United Arab Emirates. Event conceptualization and experiential brand events are also part of the agency's repertoire, allowing clients to engage audiences through immersive experiences. Below is a summary of the agency's key service areas:
- Influencer marketing and influencer network management
- Public relations and media outreach
- Content creation, including design and brand storytelling
- Social media management and campaign management
- Event planning, experiential marketing, and press trips
- Brand ambassadorship and talent management
- Cultural relevance campaigns (e.g., Ramadan campaigns)
- B2B communications and brand campaigns
Client Fit and Collaborative Approach
Mumkin (Previously known as By Niggi) is a strong fit for brands operating in the Middle East, particularly those in consumer goods, lifestyle, fashion, and technology sectors that prioritize influencer-driven marketing and authentic storytelling. The agency's team of 25 professionals works closely with clients to develop integrated campaigns that blend public relations, social media, and experiential elements. Its collaborative approach is especially valuable for companies seeking to build or refresh their brand presence in Dubai and the broader United Arab Emirates market, where cultural relevance and creator partnerships are key to cutting through the noise. With a track record of managing influencer networks and executing events that generate buzz, Mumkin is well-suited for businesses that value strategic partnerships over one-off tactics. Whether a startup or an established brand, clients can expect a forward-looking strategy that turns ambitious ideas into measurable outcomes.
Key facts
- Team size: 51-200 employees
- Headquarters: Dubai, Dubai, United Arab Emirates
- Address: Dubai Dubai United Arab Emirates
- SIC codes: 7311
Keywords & focus
Topics and areas Mumkin (Previously known as By Niggi) works with.
- influencer marketing
- socialmedia
- press trips
- public relations
- brand ambassadorship
- content creation
- public relations & communications services
- influencer partnerships
- design & content solutions
- brand storytelling
- viral content creation
- campaign management
- influencer network management
- media outreach & relationship building
- influencer network
- brand campaigns
- influencer engagement strategies
- ramadan campaigns
- creator-driven stories
- regional influencer networks
- event conceptualization
- authentic brand narratives
- influencer seeding
- experiential brand events
- event planning & execution
- b2b
- talent management
- experiential marketing
- cultural relevance campaigns
- media outreach
- +21 more
Technologies
Outlook, Amazon AWS, Typekit, Google Font API, Vimeo, Mobile Friendly
Industries served by Mumkin (Previously known as By Niggi)
Mumkin (Previously known as By Niggi) works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Mumkin (Previously known as By Niggi)
Common questions and answers about Mumkin (Previously known as By Niggi), their services, location, and how to work with them.
- Where is Mumkin (Previously known as By Niggi) located?
- Mumkin (Previously known as By Niggi) is headquartered in Dubai.
- What services does Mumkin (Previously known as By Niggi) offer?
- Mumkin (Previously known as By Niggi) offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Mumkin (Previously known as By Niggi) serve?
- Mumkin (Previously known as By Niggi) serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Mumkin (Previously known as By Niggi) a verified PR agency?
- Mumkin (Previously known as By Niggi) is listed on Online PR. Verification status is shown on their profile.
- How can I contact Mumkin (Previously known as By Niggi)?
- You can visit their website at http://www.wemakeitmumkin.com
- How many reviews does Mumkin (Previously known as By Niggi) have?
- Mumkin (Previously known as By Niggi) has 0 client reviews with an average rating of 0.0 out of 5.
- When was Mumkin (Previously known as By Niggi) founded?
- Mumkin (Previously known as By Niggi) was founded in 2018.
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