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MUST & Partners

MUST & Partners is a public relations agency based in Brussels (founded 2014).

Brussels Founded 2014 11-50 employees

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About MUST & Partners

MUST & Partners is a public affairs consultancy based in Brussels, Belgium, that focuses on helping organizations navigate and influence European Union policy. Founded in 2014 by Luciano Stella and Matteo Mussini, the firm operates as a boutique agency with a team of around ten public affairs consultants. Headquartered at 50 Avenue des Arts in the European district, the firm specializes in connecting the international business community with EU institutions, opinion leaders, and trade associations. Their work spans several industries, including transport, energy, financial services, food health policy, and digital services.

Core Services and Specialties

MUST & Partners offers a range of services tailored to clients seeking to engage with EU policy debates. Their approach is hands-on, with senior partners directly involved in client work. Key service areas include:

  • EU policy strategy development and advocacy
  • Legislative monitoring and political analysis
  • Public affairs and government relations
  • Digital communication and media engagement
  • Event organization and management
  • EU institutional mapping and stakeholder engagement
  • Policy report writing and drafting support
  • Public debate participation and campaign design

These services are designed to help clients understand and shape EU policies in areas such as digitalization, health, financial regulation, water resilience, and procurement reform. MUST & Partners also provides strategic consulting for businesses looking to expand internationally, leveraging their knowledge of local markets and EU institutional dynamics.

Methodology and Client Approach

The firm’s methodology emphasizes close collaboration with clients and a deep understanding of the EU policy landscape. MUST & Partners integrates legislative analysis with digital communication and media relations to build comprehensive advocacy campaigns. They prioritize hands-on involvement from senior partners, ensuring that strategy development is grounded in real-world experience. The firm also focuses on stakeholder mapping and institutional relations, helping clients identify key decision-makers and build coalitions. This approach is particularly effective for organizations navigating complex EU policy debates, such as those related to water resilience strategies, digital policies, or health policy advocacy.

Location and Local Expertise

Based in Brussels, Belgium, MUST & Partners operates at the heart of the European Union. The city is home to the European Commission, the European Parliament, and numerous trade associations, making it a central hub for EU policy work. The firm’s location at Avenue des Arts places it within walking distance of key EU institutions, enabling regular face-to-face engagement with policymakers. This proximity allows MUST & Partners to offer real-time legislative monitoring and rapid response capabilities. For clients outside the EU, the firm provides expert guidance on how to engage with the Brussels policy community and adapt to European regulatory frameworks.

MUST & Partners is well-suited for global corporate leaders, European associations, and international organizations that need to influence EU policy. Their boutique size and focus on hands-on senior involvement make them a good fit for clients seeking personalized attention and deep sector expertise. The firm’s experience across transport, energy, financial services, health, and digital policy means they can support a wide range of advocacy needs, from legislative analysis to public debate participation. For any organization looking to build a presence in Brussels or navigate EU policy debates, MUST & Partners offers a practical, results-oriented approach grounded in local knowledge and institutional relationships.

Key facts

  • Team size: 11-50 employees
  • Headquarters: 50 Avenue des Arts, Brussels, Brussels, Belgium, 1000
  • Address: 50 Avenue des Arts , Brussels Brussels Belgium 1000
  • SIC codes: 8742

Keywords & focus

Topics and areas MUST & Partners works with.

  • public relations & communications services
  • public affairs strategy
  • eu digital policy
  • government
  • eu policy drafting support
  • eu advocacy services
  • eu policy strategy development
  • water resilience strategies eu
  • eu policy communication campaigns
  • consulting
  • digital communication
  • eu policy media engagement
  • event organization
  • eu policy strategy
  • eu policy event management
  • eu health policy advocacy
  • services
  • european union policy
  • eu financial regulation analysis
  • legislative monitoring
  • eu procurement reform
  • eu digitalization policies
  • eu water resilience
  • eu policy reports
  • eu health policies
  • eu stakeholder engagement
  • eu institutional mapping
  • eu institutional relations
  • eu financial policies
  • public debate participation
  • +44 more

Technologies

Outlook, Microsoft Office 365, Google Font API, WordPress.org, Mobile Friendly

Industries served by MUST & Partners

MUST & Partners works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about MUST & Partners

Common questions and answers about MUST & Partners, their services, location, and how to work with them.

Where is MUST & Partners located?
MUST & Partners is headquartered in Brussels.
What services does MUST & Partners offer?
MUST & Partners offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does MUST & Partners serve?
MUST & Partners serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is MUST & Partners a verified PR agency?
MUST & Partners is listed on Online PR. Verification status is shown on their profile.
How can I contact MUST & Partners?
You can visit their website at http://www.mustandpartners.com
How many reviews does MUST & Partners have?
MUST & Partners has 0 client reviews with an average rating of 0.0 out of 5.
When was MUST & Partners founded?
MUST & Partners was founded in 2014.

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