My Young Auntie
My Young Auntie is a public relations agency based in New York (founded 1997).
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About My Young Auntie
Founded in 1997, My Young Auntie emerged in New York City as a boutique agency built around the idea that brand storytelling should feel personal, inventive, and culturally connected. Operating from its headquarters at 110 East 25th Street in New York, United States, the agency was established during a period when the lines between public relations, marketing, and creative direction were beginning to blur. My Young Auntie was founded to offer an integrated approach that combined strategic communications with a deep appreciation for art, fashion, and lifestyle — long before that became a standard agency model. The name itself reflects a sense of familiarity and eccentricity, hinting at the agency's preference for working with clients who value personality over conformity.
A Creative Agency with a Cultural Lens
My Young Auntie positions itself as a creative agency that specializes in public relations, brand strategy, and event production, with a particular focus on fashion, hospitality, food and beverage, sustainability, music, art, literature, and consumer brands. Over the years, the agency has developed a reputation for blending trend forecasting with hands-on campaign development, helping clients navigate cultural shifts while maintaining brand authenticity. The team works closely with clients to ensure their brand reaches its highest potential, often leveraging a vast network of strategic relationships across industries. This approach has allowed My Young Auntie to serve a diverse roster that includes luxury names like Hermès and Givenchy, as well as emerging lifestyle brands such as Matcha Bar and Springbone Kitchen.
Services and Specialties
My Young Auntie offers a range of services under the brand-strategy umbrella, designed to provide comprehensive direction and meaningful exposure to key demographics. While the agency does not limit itself to a rigid set of offerings, its work typically includes:
- Public relations and media relations
- Brand strategy and creative direction
- Influencer and celebrity collaborations
- Event production and experiential marketing
- Social media marketing and content creation
- Strategic partnerships and relationship building
- Trend forecasting for luxury and lifestyle sectors
- Storytelling and campaign development
- Style advisory and luxury branding
- Dining, music, and art integration into brand narratives
Each engagement is tailored to the client's specific goals, whether that involves launching a new product, repositioning a brand, or building long-term awareness through curated press and partnerships. My Young Auntie's small agency structure allows for personalized service, with senior team members directly involved in every account.
Who Benefits from Working with My Young Auntie
My Young Auntie is best suited for brands that value creativity, cultural relevance, and a hands-on partnership. The agency's experience spans from established luxury houses to independent startups, making it a strong fit for companies in fashion, hospitality, food and beverage, art, music, and sustainability. Clients who appreciate a collaborative, boutique approach — where strategy is informed by trend forecasting and a deep understanding of lifestyle media — will find My Young Auntie's style particularly effective. The agency is also well-equipped to work with brands that want to integrate art, dining, or music into their identity, as seen in past projects with NeueHouse, La Esquina, and Island Outpost. For businesses seeking a New York-based partner that combines public relations with creative direction and a global perspective, My Young Auntie offers a distinct, experience-driven alternative to larger, more formulaic agencies.
Key facts
- Team size: 1-10 employees
- Headquarters: 110 East 25th Street, New York, New York, United States, 10010
- Address: 110 East 25th Street , New York New York United States 10010
- Annual revenue: 10250000
- SIC codes: 7311
Keywords & focus
Topics and areas My Young Auntie works with.
- marketing
- public relations
- brand strategy
- creative direction
- influencer relations
- event production
- social media
- strategic partnerships
- media relations
- strategic communications
- public relations & communications services
- trend forecasting
- social media marketing
- storytelling
- trend prediction for luxury
- advertising
- and related services
- luxury branding
- celebrity collaborations
- creative agency
- strategy
- eccentricity branding
- art and fashion integration
- lifestyle branding
- small agency personalized service
- influencer collaborations
- dining and music branding
- campaign development
- style advisory
- public relations agencies
- +28 more
Technologies
Gmail, Google Apps, Slack, Typekit, Android, IoT, Node.js, Circle
Industries served by My Young Auntie
My Young Auntie works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about My Young Auntie
Common questions and answers about My Young Auntie, their services, location, and how to work with them.
- Where is My Young Auntie located?
- My Young Auntie is headquartered in New York.
- What services does My Young Auntie offer?
- My Young Auntie offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does My Young Auntie serve?
- My Young Auntie serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is My Young Auntie a verified PR agency?
- My Young Auntie is listed on Online PR. Verification status is shown on their profile.
- How can I contact My Young Auntie?
- You can visit their website at http://www.myyoungauntie.com
- How many reviews does My Young Auntie have?
- My Young Auntie has 0 client reviews with an average rating of 0.0 out of 5.
- When was My Young Auntie founded?
- My Young Auntie was founded in 1997.
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