Mynewsdesk
Mynewsdesk is a public relations agency based in Stockholm (founded 2003).
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About Mynewsdesk
Founded in 2003 in Stockholm, Sweden, Mynewsdesk emerged from a recognition that traditional press release distribution was increasingly disconnected from how journalists and audiences actually consumed news. The founding team saw an opportunity to build a digital platform that could streamline the entire PR workflow—from content creation and distribution to monitoring and analytics—all within a single, cloud-based system. This Swedish company has since grown into one of the most widely used PR software platforms in the Nordic region, serving thousands of communication teams across Europe and beyond.
A Platform Built for Modern Communication Teams
Mynewsdesk is primarily a software-as-a-service (SaaS) platform designed for public relations and communications professionals. At its core, the platform provides an all-in-one environment where teams can manage press releases, build online newsrooms, distribute content to journalists, and track media coverage. What sets Mynewsdesk apart from many competitors is its emphasis on the journalist experience—the platform gives media professionals access to a dedicated database of over one million journalists, making it easier for communicators to target the right contacts with relevant stories. The company also integrates social media management tools, allowing users to amplify their press content across channels like LinkedIn, Twitter, and Facebook directly from the platform.
The platform's analytics capabilities are a key differentiator. Users can track media mentions, measure the impact of their press releases, and generate detailed reports on media performance metrics. Mynewsdesk also offers AI-powered media analysis, which helps teams identify trends, sentiment, and key themes in their coverage. For organizations that need to monitor multiple channels simultaneously, the platform supports multichannel tracking, media listening, and media alerts, ensuring that no important mention goes unnoticed.
Core Services and Capabilities
Based on the platform's design and typical use cases, Mynewsdesk provides the following services and tools for communication professionals:
- Press release distribution and news exchange across a journalist network of over one million contacts
- Customizable online newsrooms for hosting press materials, images, and multimedia content
- Media monitoring and media listening across print, online, broadcast, and social channels
- AI-driven media analysis for measuring sentiment, impact, and coverage trends
- Media performance metrics and engagement analytics, including click-through and reach data
- Media alerts and real-time notifications for brand mentions and industry keywords
- Social media management tools for scheduling and sharing press content across platforms
- Multichannel tracking to measure the full journey of a press release from distribution to coverage
- Integration with content marketing and digital marketing workflows
- Enterprise-grade SaaS features, including user permissions, white-label options, and API access
These capabilities make Mynewsdesk a versatile tool for teams that need to manage both the creative and analytical sides of PR. The platform's focus on media reporting tools and media engagement metrics is particularly valuable for agencies and in-house teams that must demonstrate return on investment to stakeholders.
Who Benefits Most from Mynewsdesk
Mynewsdesk is best suited for mid-sized to large communication teams, PR agencies, and corporate communications departments that handle a high volume of press releases and media interactions. The platform's scale—serving between 4,000 and 5,000 customers with over 60,000 users—indicates that it is designed for organizations with dedicated PR resources rather than small businesses or solopreneurs. Companies operating in regulated industries, such as technology, finance, healthcare, and consumer goods, will find the platform's media monitoring and compliance tracking features particularly useful. Additionally, Mynewsdesk's strong Nordic presence means that organizations based in or targeting Scandinavian markets will benefit from its localized journalist network and regional expertise. For any team looking to centralize their PR operations, improve journalist relationships, and measure media impact with precision, Mynewsdesk from Stockholm, Sweden offers a mature, feature-rich solution that has evolved over two decades of serving the communications industry.
Key facts
- Team size: 51-200 employees
- Headquarters: 40 Rosenlundsgatan, Stockholm, Stockholms laen, Sweden, 118 53
- Address: 40 Rosenlundsgatan , Stockholm Stockholms laen Sweden 118 53
- Annual revenue: 70000000
- SIC codes: 7389
Keywords & focus
Topics and areas Mynewsdesk works with.
- social media
- press information
- engagement platform
- news exchange
- press release distribution
- pr
- public relations
- online marketing
- pr software
- content marketing
- content agency
- ai
- media monitoring
- saas
- digital marketing
- enterprise software
- software
- information technology
- public relations & communications services
- tracking
- media reporting tools
- media engagement metrics
- ai media analysis
- media alerts
- media performance metrics
- multichannel tracking
- media listening
- media mentions
- media impact analytics
- media source tracking
- +141 more
Technologies
Salesforce, Cloudflare DNS, Sendgrid, Gmail, Google Apps, CloudFlare Hosting, MailChimp SPF, KISSmetrics, Taboola Newsroom, Chartbeat, WP Engine, OneTrust, Appcues, React Redux, Marketo, Hubspot, Slack, Segment.io, WordPress.org, Google Tag Manager, reCAPTCHA, Cision, Mobile Friendly, Google Analytics, Google Font API, Facebook Widget, Ruby On Rails, Facebook Custom Audiences, Bing Ads, Bootstrap...
Industries served by Mynewsdesk
Mynewsdesk works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Stockholm
If you are looking for alternatives or more options in Stockholm, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Mynewsdesk
Common questions and answers about Mynewsdesk, their services, location, and how to work with them.
- Where is Mynewsdesk located?
- Mynewsdesk is headquartered in Stockholm.
- What services does Mynewsdesk offer?
- Mynewsdesk offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Mynewsdesk serve?
- Mynewsdesk serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Mynewsdesk a verified PR agency?
- Mynewsdesk is listed on Online PR. Verification status is shown on their profile.
- How can I contact Mynewsdesk?
- You can visit their website at http://www.mynewsdesk.com
- How many reviews does Mynewsdesk have?
- Mynewsdesk has 0 client reviews with an average rating of 0.0 out of 5.
- When was Mynewsdesk founded?
- Mynewsdesk was founded in 2003.
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