Newkom Group
Newkom Group is a public relations agency based in Saarbruecken (founded 1995).
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About Newkom Group
Founded in 1995 in a small garage in Saarbruecken, Germany, what began as an innovative reprographics business has grown into a diversified network of creative and communications companies. The Newkom Group was built on a belief in the power of innovation and creativity, and its evolution mirrors the transformation of the communications industry itself—from analog reproduction to digital strategy, from local print to international brand building. Today, the group operates as a cohesive network of specialized experts, offering a broad range of public relations and communications services that extend well beyond traditional PR.
From Garage to Network: A Unique Agency Structure
Unlike a single, monolithic agency, the Newkom Group functions as a flexible alliance of independent yet interconnected firms. This structure allows the group to draw on deep expertise across multiple disciplines without the silos that often limit larger agencies. Based in Saarbruecken, the Newkom Group serves clients throughout Germany and internationally, leveraging a network that spans hospitality, gastronomy, tourism, and the creative industries. The group’s roots in the region remain strong, but its reach has become truly global, with partners and projects across Europe and beyond.
Core Services and Specializations
The Newkom Group's service offering is unusually broad, reflecting its networked structure. Clients can access everything from strategic brand development and content creation to specialized areas like ceramic decoration for the hospitality sector. The group’s capabilities are particularly strong at the intersection of communications, design, and production. Key areas of expertise include:
- Public Relations & Communications: Strategic communications planning, media relations, crisis communication, and corporate storytelling for B2B and B2C audiences, with a focus on sustainability and the creative economy.
- Brand Strategy & Design: Comprehensive branding, from brand identity and visual language to packaging and corporate design, often with a focus on the hospitality and tourism industries.
- Content Creation & Digital Marketing: High-quality content production, including photography, video, copywriting, and social media management, tailored for digital channels and print.
- Event Management: Planning and execution of corporate events, product launches, trade fair appearances, and experiential marketing campaigns.
- Ceramic & Decorative Production: A unique specialty involving ceramic screen printing, custom ceramic molds, digital printing on ceramics, and decorative production for restaurants, hotels, and commercial spaces.
- Software Development & Digital Tools: Custom software solutions, including web development and digital platforms, often integrated with communications and marketing campaigns.
- Sustainability & Agriculture Communications: Strategic communications for sustainable agriculture initiatives, including community-supported agriculture (solidarische Landwirtschaft) and related projects.
Who Benefits from the Newkom Group
The Newkom Group is a particularly strong fit for organizations in the hospitality, gastronomy, and tourism sectors that need more than just a press release. Hotel chains, restaurant groups, and tourism boards benefit from the group’s integrated approach, which combines brand strategy with tangible, design-forward execution—such as custom ceramic tableware or interior design elements that reinforce a brand’s story. Similarly, companies in the creative industries, sustainability-focused businesses, and agricultural cooperatives will find the group’s multidisciplinary network well-suited to complex projects that require both communications expertise and production capabilities. The Newkom Group’s long history in Saarbruecken, Germany, combined with its international network, makes it a versatile partner for businesses seeking creative, results-driven communications that are grounded in real-world production and design. Whether launching a new restaurant concept, repositioning a tourism destination, or communicating a sustainability initiative, the Newkom Group offers a rare blend of strategic depth and hands-on execution.
Key facts
- Team size: 1-10 employees
- Headquarters: 27 Kossmannstrasse, Saarbruecken, Saarland, Germany, 66119
- Address: 27 Kossmannstrasse , Saarbruecken Saarland Germany 66119
- SIC codes: 3999
Keywords & focus
Topics and areas Newkom Group works with.
- public relations & communications services
- keramischer siebdruck
- projektspezifische keramikformen
- keramischer toner
- kunstkeramik
- gastronomie
- gastronomie & hotellerie
- internationales netzwerk
- nachhaltigkeit
- kreativwirtschaft
- software development
- sustainability
- event management
- kreativität
- creative agency
- tourismus
- designfliesen
- brand strategy
- hospitality
- content creation
- digitaldruckkeramik
- branding
- solidarische landwirtschaft
- keramik
- dekorherstellung
- nachhaltige landwirtschaft
- ceramics
- product development
- restaurant
- kommunikation
- +48 more
Technologies
Outlook, JQuery 2.1.1, Vimeo, Nginx, WordPress.org, Mobile Friendly, Google Tag Manager, PHP, Javascript, HTML Pro, CSS, Laravel, CakePHP, MySQL, jQuery, Git
Industries served by Newkom Group
Newkom Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Saarbruecken
If you are looking for alternatives or more options in Saarbruecken, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Newkom Group
Common questions and answers about Newkom Group, their services, location, and how to work with them.
- Where is Newkom Group located?
- Newkom Group is headquartered in Saarbruecken.
- What services does Newkom Group offer?
- Newkom Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Newkom Group serve?
- Newkom Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Newkom Group a verified PR agency?
- Newkom Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Newkom Group?
- You can visit their website at http://www.newkom-group.de
- How many reviews does Newkom Group have?
- Newkom Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Newkom Group founded?
- Newkom Group was founded in 1995.
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