Noi PR

Noi PR is a public relations and communications agency based in Stockholm, Sweden, with a specific focus on the cultural sector. Founded in 2023 by Elisabet and Nille Widlund Fornelius, the agency works with clients across music, art, performing arts, and media. The team also includes PR Managers Johanna Widlund Crisman and Molly Brunner, Relations Manager Minna Fagerstedt, PR Coordinator Love Ekberg, and Production Manager Emma Pavlovic Svensson. Noi PR operates from its office at 7 Upplandsgatan in central Stockholm.

Services and Specialties

Noi PR provides strategic and operational PR services tailored to the needs of cultural projects and institutions. The agency’s work spans media relations, campaign planning, crisis communication, and public affairs. They also offer services in opinion building (opinionsbildning), media training (medieträning), and social media management. For artists and cultural organizations, Noi PR can assist with artist development, booking, production management, and the creation of press materials such as press releases and artist bios. The agency also provides translation between Swedish and English, which is useful for clients with international ambitions. Below is a list of likely services based on the agency’s stated focus areas:

• Media relations and press outreach
• Strategic PR planning and campaign management
• Crisis communication and reputation management
• Public affairs and opinion building
• Social media strategy and content creation
• Media training for artists and executives
• Artist development and career coaching
• Event planning and production management
• Press release writing and distribution
• Translation and localization (Swedish-English)
• Artist bio and press kit creation
• Booking and tour support

Who They Help

Noi PR primarily works with clients in the cultural and creative industries. This includes individual artists, music labels, performing arts companies, museums, galleries, and cultural institutions. The agency’s team has direct experience from media production, stage arts, concerts, music companies, and publishing, which gives them a practical understanding of the challenges their clients face. They are positioned to support both large institutions and smaller, independent projects. Given the keywords associated with the agency—such as music industry, fine arts, performing arts, and culture—Noi PR is likely a good fit for anyone in Sweden’s cultural scene who needs professional PR support to build relationships with media and audiences.

Approach and Philosophy

The agency’s approach is described as a mix of strategic and operational work. They aim to strengthen their clients’ relationships with both media and their audiences. Noi PR emphasizes a hands-on, dedicated style, with a small team that can provide personal attention to each project. The founders and managers bring a collective knowledge of the Swedish cultural sector, which allows them to navigate the specific media landscape and public expectations in Sweden. The agency’s work often involves campaign planning, press outreach, and ongoing media monitoring to ensure their clients maintain a strong public presence.

Location and Credentials

Noi PR is based in Stockholm, Sweden, at Upplandsgatan 7 in the Stockholm County area. Being located in the capital gives the agency access to Sweden’s main media outlets, cultural venues, and decision-makers. The team’s background in media production, stage arts, and music business provides a solid foundation for their PR work. Since its founding in 2023, Noi PR has been building its reputation as a dedicated cultural PR agency in Stockholm.

This agency is a strong choice for artists, cultural organizations, and creative projects in Sweden looking for PR support that understands the nuances of the cultural sector. Whether you need help with a press campaign, crisis communication, or building long-term media relationships, Noi PR offers a focused and experienced team based in Stockholm.