OMIS

Founded in 2018 in Mexico City, Mexico, OMIS emerged from a vision to address complex social challenges through a multidisciplinary, humanistic approach. The agency’s founding premise was that traditional communications and public relations models often lack the structural depth to drive lasting social change. By centering its work on “economía naranja” (the orange economy) and “innovación social,” OMIS set out to create a framework where PR, communications, and strategic networking serve broader societal goals. Based in Mexico City, the agency operates at the intersection of local culture, historical heritage, and modern innovation, drawing on the city’s rich cultural festivals, historical monuments, and natural beauty to inform its storytelling and engagement strategies.

Core Focus and Multidisciplinary Approach

OMIS describes itself as a multidisciplinary, international organization that fosters sustainable development through glocal (global + local) social innovation. Rather than operating as a conventional PR firm, OMIS functions as a network of specialized centers—including the Ágora de Líderes Innovadores, Centro de Innovación Económica, Centro de Capacitación, Centro de Comunicación Social, Centro de Innovación Científica, Centro de Proyectos Innovadores, and Buffet Jurídico. Each center addresses a different dimension of social and economic progress, from leadership development and scientific innovation to legal advisory and communication strategy. This structure allows OMIS to offer integrated solutions that go beyond media relations, encompassing training, project management, and cooperative alliances across public, private, and social sectors.

Services and Specialties

While OMIS’s public materials emphasize its social mission, its service offerings naturally align with the needs of tourism, hospitality, and cultural heritage sectors—industries heavily represented in its keyword profile. Given the agency’s location in Mexico City and its focus on local culture, historical monuments, beaches, diving, rafting, mountain hiking, and festivals, OMIS is well-positioned to support B2C tourism brands, destination marketing organizations, and cultural institutions. Likely services include:

• Strategic communications and public relations for tourism destinations and hospitality brands
• Social innovation consulting and community engagement programs
• Content marketing and storytelling around cultural heritage, natural canyons, and adventure tourism (e.g., Cetina River, windsurfing, mountain landscapes)
• Event promotion and festival communications (cultural festivals, pirate history, local celebrations)
• Digital mapping and tourist information services for holiday houses and tourist destinations
• Networking and alliance-building among tourism, hospitality, and conservation stakeholders
• Training and capacity building in sustainable tourism and social productivity

These capabilities reflect OMIS’s emphasis on “multidisciplinariedad e interdisciplinariedad,” meaning the agency can draw on expertise from legal, economic, scientific, and communication fields to craft campaigns that are both culturally resonant and operationally sound.

Who Benefits from OMIS

OMIS is best suited for organizations that prioritize social impact alongside commercial goals. Tourism boards, hospitality groups, cultural heritage sites, and adventure tourism operators—especially those in Mexico and Latin America—will find value in OMIS’s ability to connect local traditions (such as seafood, historical monuments, and diving spots) with broader narratives of sustainability and innovation. The agency’s focus on “alianzas estratégicas de cooperación” makes it a strong partner for public-private partnerships, NGOs, and government entities looking to promote tourism while preserving natural beauty and cultural identity. Startups and small businesses in the orange economy—creative industries, cultural festivals, and local artisans—can also benefit from OMIS’s networking and training centers. However, clients seeking purely transactional media relations or crisis communications may find OMIS’s holistic, mission-driven model less aligned with their needs. For those who value a collaborative, values-based approach rooted in fraternity and social progress, OMIS offers a distinctive alternative in the Mexico City communications landscape.