Onclusive

Based in London, United Kingdom, Onclusive operates at the intersection of media intelligence and communications technology. The company was founded in 2011 and has since grown into a substantial player in the PR analytics and media measurement space, employing around 1,500 people and serving over 13,000 clients worldwide. While its headquarters are in London, the company maintains a global footprint, reflecting the increasingly interconnected nature of modern public relations and communications work. London, as a major hub for PR and corporate communications, provides a fitting base for a firm that specializes in helping organizations make sense of their media presence across multiple channels and markets.

Core Offerings and Technology

Onclusive provides a unified platform designed to cover the entire communications lifecycle, from monitoring and measurement to analysis and strategic consultancy. At the heart of its offering is a proprietary global news crawler that captures over 6 million pieces of digital content daily from a wide range of sources, including social media, news outlets, and broadcast channels. This data feeds into a suite of tools that allow PR and communications professionals to track brand coverage, measure earned media impact, and gauge sentiment in real time. The company's technology emphasizes data science and media analytics, enabling clients to move beyond simple metrics toward actionable insights. Onclusive's services are typically organized around several key areas:

• Media monitoring across global print, online, social, and broadcast channels
• PR measurement and analytics, including real-time impact assessments and sentiment analysis
• Insight consultancy, combining data with expert guidance to improve strategy and business outcomes
• Competitive and market intelligence to benchmark performance against peers
• Social media monitoring and listening to track online reputation and influencer impact
• Media data management and filtering, including API access for custom integrations

Client Base and Industry Focus

Onclusive serves a diverse mix of clients, including leading brands, PR agencies, and communications departments across various sectors. The company’s platform is designed for organizations that need to demonstrate the value of their communications efforts through data-driven reporting. By offering a combination of automated technology and human-led consultancy, Onclusive caters to both in-house teams looking for self-service tools and agencies requiring white-label reporting and deeper analysis. The company’s emphasis on earned media measurement and media intelligence makes it particularly relevant for firms that prioritize public relations and communications services as a core function. Onclusive's ability to handle large volumes of data from multiple sources also appeals to multinational corporations and agencies with complex, multi-market campaigns.

Expertise in PR Analytics and Media Intelligence

Onclusive’s expertise lies in its integrated approach to media data collection and analysis. The company combines its technology with a team of insight consultants who help clients interpret data and refine their communications strategies. This dual focus on technology and consultancy allows Onclusive to address both tactical needs—such as daily media monitoring—and strategic questions, like how communications activities contribute to overall business goals. The company’s data science capabilities enable sophisticated analysis, including sentiment tracking, share of voice measurement, and identification of key influencers. For organizations looking to modernize their PR measurement practices, Onclusive provides a framework that aligns with industry standards like the Barcelona Principles, helping clients move from output-based metrics to outcome-focused reporting.

Onclusive is a practical choice for PR and communications teams that require a robust, data-driven approach to media monitoring and measurement. The platform is well-suited for agencies and in-house teams that need to track performance across multiple channels, benchmark against competitors, and demonstrate the impact of their work to stakeholders. Companies operating in competitive markets or managing complex reputations will find particular value in Onclusive’s combination of technology and consultancy. While the platform may be more than what a small local business needs, it is a strong fit for mid-sized to large organizations, especially those with a global or multi-market presence, that are serious about integrating data into their communications strategy.