Out the lies

Out the Lies serves as a communications and creative agency for emerging artists, designers, and musicians, as well as for brands and organizations within the fashion, music, and cultural sectors. Founded in 2024 and based in Brussels, Belgium, the agency focuses on amplifying the voices of underrepresented communities, particularly those from Queer, BIPOC, and African backgrounds. While it works with both B2B and B2C clients, its core mission is to support those who challenge conventional narratives in the creative industries.

How Out the Lies helps clients build visibility and community

The agency operates as a multifaceted platform that combines editorial content, visual storytelling, and community engagement to help clients achieve greater visibility. Out the Lies does not simply promote its clients; it integrates them into a larger movement that advocates for diversity, inclusion, and authentic representation. Through its digital presence, the agency curates fashion spreads, art features, and music profiles that emphasize quality and non-gendered approaches to style. This editorial focus helps clients build credibility and connect with audiences who value cultural representation and social advocacy. The agency also produces a podcast that brings together thought leaders and creatives to discuss innovation and inclusion, offering another channel for client exposure and thought leadership.

Services and specialties

Out the Lies offers a range of services that blend public relations with creative direction and brand development. While the agency's expertise is rooted in editorial content and community building, its capabilities extend to strategic communications for clients in the fashion, music, and art industries. Based on its stated mission and keywords, the agency likely provides the following services:

• Public relations & communications strategy
• Brand development and creative direction
• Editorial content creation and curation
• Art curation and exhibition support
• Podcast production and guest booking
• Digital media and social media management
• Fashion design consultation and collection storytelling
• Community building and event coordination
• B2B and B2C communications for fashion and music brands

Additionally, Out the Lies operates its own fashion label, which produces bespoke, culturally inspired pieces. This hands-on experience in design and production gives the agency a unique perspective when advising fashion clients on brand storytelling and market positioning. The agency's emphasis on sustainable fashion and cultural representation aligns with its work in promoting emerging artists and designers who prioritize ethical and inclusive practices.

Location and community focus

Headquartered in Brussels, Belgium, Out the Lies is strategically positioned within a European capital known for its multicultural population and vibrant arts scene. Brussels offers the agency access to a diverse network of creatives, media outlets, and cultural institutions, which it leverages to benefit its clients. The agency's location in Belgium allows it to serve both local and international clients, particularly those looking to expand their reach within European markets. Out the Lies also draws on the city's rich history of artistic innovation and social advocacy, which aligns with its mission to champion underrepresented voices. By operating from Brussels, the agency can facilitate cross-cultural collaborations and connect clients with opportunities in fashion weeks, art fairs, and music festivals across the continent.

Who Out the Lies is a good fit for

Out the Lies is best suited for emerging and established artists, designers, and musicians who want to build their brand around authenticity and cultural impact. It is also a strong partner for organizations—such as fashion labels, music production companies, and cultural institutions—that prioritize diversity and inclusion in their communications. Clients seeking a creative agency that goes beyond traditional PR to foster community and advocate for social change will find a natural fit with Out the Lies. The agency's focus on editorial storytelling and creative collaboration makes it particularly valuable for those in the sustainable fashion, art curation, and digital media spaces.