OvoCom

Based in Sao Paulo, Brazil, OvoCom (also known as Ovo Comunicação) operates at the intersection of traditional press relations and the fast-evolving demands of the digital economy. Founded in 2017, the agency has carved out a distinct space in the Brazilian communications landscape by focusing on businesses that are reshaping industries—technology, startups, finance, and the so-called "nova economia." With its headquarters at 603 Rua Fidalga in the vibrant Pinheiros neighborhood, OvoCom is well-positioned to serve a city that is both Brazil's financial heart and a growing hub for innovation. The agency's approach is grounded in journalism and strategic corporate communication, offering services that range from media training to content creation, all tailored to help clients navigate the complexities of modern media.

Strategic Communication and Press Relations

At its core, OvoCom provides press relations and corporate communication consulting. The agency’s services are designed to help businesses build and maintain their reputation, particularly in sectors where rapid growth and public scrutiny go hand in hand. OvoCom’s team, led by CEO Fernando Scheller since July 2024, brings a journalistic perspective to its work—many of its professionals have backgrounds in journalism and business intelligence. This allows the agency to craft narratives that resonate with both traditional media and digital audiences. Services include media strategy, clipping, and ghostwriting, ensuring that clients have a steady stream of relevant, well-crafted content. The agency also offers media training, helping executives prepare for interviews and public appearances, which is especially valuable for leaders in high-stakes industries like finance and technology.

Focus on the New Economy

OvoCom specifically targets companies in the new economy—those operating in technology, digital media, entrepreneurship, and innovation. The agency understands that these businesses often face unique communication challenges, such as explaining complex products to a broader audience or managing rapid growth while maintaining credibility. OvoCom’s expertise in content development and brand journalism helps these clients tell their stories effectively. The agency also provides intelligence de negocios (business intelligence) to inform communication strategies, ensuring that messaging is data-driven and aligned with market trends. By focusing on startups and scale-ups, OvoCom has developed a niche that sets it apart from larger, more traditional PR firms in Brazil.

Services and Specialties

The agency’s service offering reflects its dual focus on strategic consulting and hands-on execution. While OvoCom does not publish a detailed service list, its areas of expertise can be inferred from its keywords and client work. Likely services include:

• Press relations and assessoria de imprensa
• Social media management and digital media strategy
• Content creation, including ghostwriting and brand journalism
• Media training and reputation management
• Corporate communication and strategic consulting
• Business intelligence and market analysis
• Clipping and media monitoring
• Mentoria (mentoring) for communication teams

These services are delivered as part of a consultative process, where OvoCom works closely with clients to develop tailored communication plans. The agency’s emphasis on "agencia de conteudo" (content agency) suggests a strong focus on producing high-quality, journalistic content that builds thought leadership.

Who OvoCom Is a Good Fit For

OvoCom is best suited for companies in Brazil’s new economy—particularly technology startups, digital platforms, fintechs, and innovative enterprises in Sao Paulo and beyond. The agency is also a strong choice for businesses that need strategic communication guidance as they scale, or for executives seeking media training and personal branding support. Because OvoCom is a boutique firm with deep expertise in specific sectors, it works well for organizations that value a hands-on, consultative approach over a one-size-fits-all PR package. For companies looking to build credibility in the Brazilian market, especially those navigating the intersection of business, innovation, and media, OvoCom offers a focused, data-informed path forward.