Paleomedia

Paleomedia is a public relations and communications agency based in Boise, Idaho, United States, founded in 2021 by Nathaniel Hoffman. The agency focuses on earned media, journalism, and storytelling to help organizations and individual activists harness local media messages. With a strong emphasis on conversation, speech writing, and social media strategy, Paleomedia works to strengthen local and regional reporting on diverse communities. The firm’s services span media strategy, op-eds, data-driven communication, and activism, aiming to shift worldviews through strategic messaging.

Services and Specialties

Paleomedia offers a range of public relations and communications services tailored to clients seeking to amplify their voice in local and regional media. While the agency’s core offerings include earned media and journalism support, they also provide:

• Media strategy and media training
• Speech writing and messaging development
• Social media strategy and content creation
• Op-ed and thought leadership placement
• Data-driven communication campaigns
• Storytelling and narrative development for activism
• Crisis communication and reputation management
• Local and regional media relations

These services are designed to help clients engage with news outlets, build conversations around important issues, and drive change through strategic public relations. Paleomedia’s focus on earned media ensures that clients receive credible, third-party validation through news coverage rather than paid advertising.

Who They Help and Their Approach

Paleomedia primarily works with organizations and individual activists who aim to influence public discourse and policy at the local and regional level. The agency’s approach is grounded in journalism and storytelling—skills that founder Nathaniel Hoffman brings from his background as a journalist and author. Rather than relying on broad, national campaigns, Paleomedia emphasizes hyper-local media strategies that resonate with specific communities.

The firm’s methodology involves understanding the nuances of local news ecosystems, building relationships with reporters, and crafting messages that appeal to regional audiences. Paleomedia uses data to inform its communication strategies, ensuring that op-eds, speeches, and social media content are aligned with measurable goals. The agency also supports activism by helping clients frame their narratives in ways that shift public perception and policy.

Location and Credentials

Based in Boise, Idaho, United States, Paleomedia operates from the heart of the Intermountain West. The agency’s location in Boise allows it to have a deep understanding of local media landscapes across the region, from rural communities to growing urban centers. Founded in 2021, Paleomedia is a relatively new player in the public relations field, but its founder’s extensive experience in journalism and communications provides a solid foundation. The firm’s work is particularly relevant for clients seeking to strengthen local reporting on diverse communities, including those focused on social justice, environmental issues, and civic engagement.

Paleomedia’s services are a good fit for nonprofits, advocacy groups, grassroots organizations, and individual activists who want to build media presence without the overhead of a large agency. The agency’s focus on earned media and storytelling makes it ideal for clients with compelling stories to tell but limited budgets for traditional PR. For those based in or targeting the United States, especially in the West, Paleomedia offers a localized, journalism-driven approach that can help shift worldviews and drive meaningful conversation.