PAN
PAN is a public relations agency based in Boston (founded 1995).
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About PAN
Founded in 1995, PAN began with a clear focus on serving the communications needs of technology companies. Over nearly three decades, the Boston-based agency has evolved into a global, independent integrated marketing communications and PR firm. From its headquarters at 255 State Street in Boston, United States, PAN has built a reputation for combining traditional public relations with modern demand generation, a methodology it calls "brand-to-demand." This approach reflects the agency's understanding that in today's B2B landscape, storytelling and measurable pipeline growth must work hand in hand.
Current Focus and Approach
Today, PAN specializes in the B2B technology and healthcare sectors, with particular depth in cybersecurity, healthtech, and life sciences. The agency's "brand-to-demand" framework integrates brand marketing, media relations, and content marketing with demand generation strategies. This means PAN does not treat PR and marketing as separate silos; instead, it creates integrated campaigns where earned media, paid media, and owned content reinforce each other. The agency is known for its data-driven mindset, using analytics to measure campaign ROI and refine storytelling for specific audiences. PAN’s team of approximately 87 employees generates $23.2 million in annual revenue, a scale that allows it to serve both growing technology companies and established enterprises.
Services and Specialties
PAN offers a comprehensive suite of services designed to support clients through every stage of growth. While the agency does not list every service explicitly, its keywords and industry focus suggest a strong emphasis on the following capabilities:
- Integrated communications and PR strategy
- Content marketing and digital storytelling for healthcare and technology
- Media relations and influencer marketing
- Social media marketing and paid media
- Demand generation and growth marketing
- Brand marketing and crisis communications
- Marketing operations and campaign ROI measurement
- Market research and content repurposing
- Digital experience and marketing communications for M&A and IPOs
These services are supported by a commitment to client success and a culture that prioritizes innovation and inclusivity. PAN has been recognized by PRovoke Media as Data-Driven Agency of the Year and has earned Global Tech Agency of the Year honors, underscoring its ability to deliver measurable results for clients.
Who Benefits from PAN
PAN is a strong fit for B2B technology and healthcare companies that need more than traditional press release distribution. The agency’s integrated approach works well for organizations navigating complex narratives—such as cybersecurity firms explaining their technology to non-technical buyers, or healthtech startups seeking to build credibility in a regulated industry. Clients preparing for funding rounds, IPOs, or mergers and acquisitions will also find value in PAN’s experience with high-stakes communications. Because PAN emphasizes data and analytics, it is particularly suited for marketing leaders who want to tie PR efforts directly to pipeline growth and revenue. The agency’s size and independence mean it can offer senior-level attention without the bureaucracy of a larger holding company network. Based in Boston, United States, PAN serves clients globally while maintaining the agility and focus of a specialized independent agency.
Key facts
- Team size: 201-500 employees
- Headquarters: 255 State Street, Boston, Massachusetts, United States, 02109
- Address: 255 State Street , Boston Massachusetts United States 2109
- Annual revenue: 31600000
- SIC codes: 8742
Keywords & focus
Topics and areas PAN works with.
- integrated communications
- content marketing
- media relations
- social media marketing
- public relations
- paid media
- digital experience
- marketing operations
- public relations & communications services
- client success
- digital storytelling for healthcare
- digital storytelling
- pr measurement
- content repurposing
- demand marketing strategies
- content distribution
- digital storytelling analytics
- storytelling in cybersecurity
- b2b technology
- digital storytelling in healthtech
- integrated campaigns
- pr and marketing integration
- market research
- demand generation
- content marketing for life sciences
- technology sector marketing
- growth marketing
- demand marketing
- campaign roi
- marketing communications
- +130 more
Technologies
Pardot, Media Temple SSL, WP Engine, Leadfeeder, React, Slack, Salesforce, Remote
Industries served by PAN
PAN works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Boston
If you are looking for alternatives or more options in Boston, here are other public relations agencies in the same city you can compare.
Frequently asked questions about PAN
Common questions and answers about PAN, their services, location, and how to work with them.
- Where is PAN located?
- PAN is headquartered in Boston.
- What services does PAN offer?
- PAN offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does PAN serve?
- PAN serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is PAN a verified PR agency?
- PAN is listed on Online PR. Verification status is shown on their profile.
- How can I contact PAN?
- You can visit their website at http://www.pancommunications.com
- How many reviews does PAN have?
- PAN has 0 client reviews with an average rating of 0.0 out of 5.
- When was PAN founded?
- PAN was founded in 1995.
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