PAP PR

Founded in February 2018 by Ally Papasodaro, PAP PR emerged from a personal passion for both public relations and the vibrant food and drink scene. Based on Islington High Street in London, United Kingdom, the agency was built on the founder’s conviction that effective PR in the hospitality sector requires genuine enthusiasm and deep sector knowledge. Rather than a standard agency model, PAP PR positions itself as an extension of its clients’ teams, bringing a hands-on, founder-led approach to every campaign.

Current Focus: Food, Drink, and Hospitality

PAP PR has carved a clear niche within the competitive London PR landscape, specialising in food and drink brands. The agency works with a range of clients from emerging independent restaurants to established food and beverage producers. Its focus extends beyond traditional media relations to encompass brand storytelling, product launches, and event promotion. The agency’s location in London, United Kingdom, places it at the heart of a dynamic culinary market, allowing it to maintain strong relationships with key trade and consumer journalists covering the food and drink beat.

Services and Capabilities

While PAP PR tailors its services to each client’s specific needs, its expertise typically covers a broad spectrum of public relations and communications activities. The agency is particularly adept at crafting narratives that resonate with both local and national audiences. Based on its stated focus and industry, typical services include:

• Media relations and press office management
• Product and menu launch campaigns
• Event planning and hospitality PR
• Crisis communications for food and drink brands
• Influencer and blogger outreach
• Content creation and brand storytelling
• Social media strategy and management
• Celebrity chef and talent booking

PAP PR’s approach is hands-on and bespoke, with a strong emphasis on measurable results. The agency’s small, agile team allows for direct communication between clients and senior staff, ensuring that campaigns are responsive and strategically aligned.

Who Benefits from Working with PAP PR

This agency is a strong fit for food and drink businesses—from start-up restaurants and artisan producers to established hospitality groups—that value a dedicated, founder-led partnership. Brands seeking a PR partner with deep sector connections and a genuine passion for the industry will find PAP PR particularly effective. The agency’s roots in London, United Kingdom, make it especially well-suited for clients targeting the capital’s discerning food media and diners, though its reach extends nationally. For those looking to build brand awareness, drive foot traffic, or generate buzz around a new product or venue, PAP PR offers a focused, results-oriented alternative to larger, less specialised agencies.