Passaparola di Giulio Santuz - PR / Media Relation

Passaparola di Giulio Santuz - PR / Media Relation was founded with a clear and practical motivation: to offer businesses a direct, hands-on approach to public relations that cuts through the noise of traditional media. Based in Milan, Italy, the agency was established by Giulio Santuz, a professional with deep roots in the local communications landscape. The name "Passaparola" itself reflects the core philosophy—word-of-mouth, the most authentic form of recommendation, amplified through strategic media relations. From its headquarters at 32 Via Enrico Noee, in the heart of Lombardy, the agency has built a reputation for working closely with clients to tell their stories in a way that feels genuine and impactful.

Core Focus Areas and Industry Expertise

The agency’s work is concentrated on several key industries where narrative and trust are paramount. These include food, automotive, technology, tourism, sustainable mobility, and the green sector. Passaparola di Giulio Santuz - PR / Media Relation understands that each of these fields requires a tailored approach—whether it's positioning a new electric vehicle in the competitive automotive market, or promoting an eco-tourism destination in Italy’s scenic regions. The agency’s expertise lies in connecting brands with the right journalists, influencers, and media outlets, ensuring that each message reaches its intended audience with clarity and relevance. This focus on specific verticals allows the team to develop deep knowledge and maintain strong relationships with key media contacts across Italy, particularly in the bustling communications hub of Milan.

Services and Specialties

While the agency’s core offering is public relations and media relations, its capabilities extend across a range of services designed to support brand visibility and reputation. Based on the industries they serve and the nature of their work, the following are likely areas of expertise:

• Media relations and press office management
• Storytelling and content creation for digital and print media
• Event planning and press conferences, especially for product launches
• Crisis communication and reputation management
• Influencer and blogger outreach within food, tech, and lifestyle sectors
• Strategic communication for sustainable mobility and green initiatives
• Tourism and hospitality PR, including destination marketing
• Corporate communication and brand positioning

These services are delivered with a focus on building long-term relationships rather than one-off campaigns. The agency’s approach is consultative, working with clients to identify the most effective angles and narratives that resonate with both media and consumers. This is particularly valuable for companies in the technology and automotive sectors, where complex products require clear and engaging explanations.

Who Benefits from Working with Passaparola di Giulio Santuz - PR / Media Relation

This agency is a strong fit for businesses that need a local partner with deep ties to the Italian media ecosystem, especially those operating in food, automotive, technology, tourism, sustainable mobility, and green industries. Startups looking to gain their first media coverage, established brands aiming to refresh their image, or tourism boards promoting sustainable travel in Italy will find value in the agency’s hands-on service. The team’s location in Milan, Italy, provides a strategic advantage for companies seeking to connect with national media outlets and industry events. For any organization that values authentic storytelling and wants to navigate the Italian PR landscape with a trusted advisor, Passaparola di Giulio Santuz - PR / Media Relation offers a grounded, effective partnership.