Plus PR

Plus PR is a public relations and communications agency based in Sao Paulo, Brazil, founded in 2019. The agency works primarily with clients in the consumer internet, information technology, and services sectors, serving both startups and established companies that need to strengthen their brand presence in the Brazilian market. With a focus on integrated communications, Plus PR helps businesses navigate the intersection of traditional media relations and digital marketing.

How Plus PR Approaches Communications

Plus PR develops what it calls "estrategias 360" — comprehensive strategies that blend press relations, digital marketing, and influencer partnerships. The agency’s approach emphasizes direct client relationships and team training, ensuring that internal communications capabilities are as strong as external ones. Media training is a core offering, designed to prepare executives and spokespeople for interviews and public appearances. The agency also invests in "relacionamento estrategico," or strategic relationship building, which extends beyond media to include commercial partnerships, cross-branding collaborations, and direct client engagement. This integrated model is particularly relevant for companies in Brazil’s fast-growing tech and consumer sectors, where brand trust and visibility are critical.

Services and Specialties

Plus PR’s service portfolio covers both traditional and digital communications. While the agency does not provide a detailed list of every service, based on its industry focus and keywords, likely offerings include:

• Press release writing and distribution
• Media relations and press office management
• Digital marketing and social media management
• Marketing de influencia (influencer marketing)
• Media training for executives and teams
• Consultoria de imagem (image consulting)
• Cross branding and commercial partnerships
• Team training and capability building
• Strategic relationship management

These services are designed to be flexible, allowing Plus PR to adapt to the specific needs of each client, whether they require a one-off press release campaign or ongoing integrated communications support.

Location and Market Focus

Based at Rua Augusta in the heart of Sao Paulo’s Consolação district, Plus PR is strategically positioned in Brazil’s largest economic and media hub. Sao Paulo is home to the headquarters of most major Brazilian media outlets, as well as a dense concentration of technology companies, startups, and consumer brands. This location gives Plus PR direct access to journalists, influencers, and business partners who are essential for effective public relations work. The agency’s deep understanding of the local market — from the nuances of Brazilian consumer behavior to the specific dynamics of the country’s digital landscape — is a key advantage for clients seeking to build or maintain their reputation in Brazil.

Plus PR is best suited for companies in the consumer internet, technology, and services sectors that are looking for a hands-on, relationship-driven agency. It is a good fit for businesses that value media training and internal capability building alongside external communications, and for those that prefer a boutique agency with direct access to senior strategists. Startups and mid-market firms in Sao Paulo and across Brazil will find Plus PR’s integrated approach particularly useful for navigating the complex and fast-changing communications environment of the country.