Poem
Poem is a public relations agency based in Sydney (founded 2015).
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About Poem
Based in Sydney, Australia, at 270 Devonshire St, Poem is an independent creative PR and communications agency that has operated since 2015. The agency operates in a competitive market where Australian brands increasingly seek culturally relevant storytelling to cut through noise. Sydney serves as a natural hub for this work, given its position as a gateway for both domestic and international media attention. Poem has carved out a distinct space by focusing on earned media and brand narratives that feel timely and authentic, rather than relying on paid placements or formulaic press releases.
What Poem Does
Poem offers a full suite of public relations and communications services, with a clear emphasis on creative strategy. The agency’s approach centers on what it calls “culturally sharp” thinking—developing campaigns that resonate with current trends, consumer behaviors, and media landscapes. Their service mix includes traditional public relations, social media management, influencer engagement, content creation, brand strategy, and video production. They also handle experiential marketing, which allows brands to create tangible, in-person connections with audiences. This combination of earned media and owned content helps clients build visibility without relying solely on advertising spend. Poem positions itself as a creative agency first, meaning their PR work is often integrated with broader marketing and branding efforts.
Who They Serve
Poem works with a range of clients across consumer internet, technology, and lifestyle sectors. Notable examples include Uber Australia, Nespresso, Playstation, and Glow Lab, as well as Tourism Australia—a recent account win that underscores their ability to handle large-scale, culturally significant campaigns. These clients span both global brands needing localized Australian strategies and regional companies looking to expand their reach. The agency’s expertise in consumer-facing industries suggests a strong understanding of how to engage everyday audiences through social media, influencer partnerships, and content that feels native to platforms like Instagram or TikTok. Their work for Tourism Australia, for instance, likely required deep knowledge of Australian culture and international travel media.
Core Services and Specialties
- Public relations and earned media campaigns
- Social media management and strategy
- Influencer engagement and talent partnerships
- Content marketing and brand storytelling
- Video production and creative content creation
- Experiential and event marketing
- Brand strategy and positioning
- Digital marketing and consumer internet campaigns
Poem is a strong fit for brands that need more than standard PR—those looking for creative, culturally aware campaigns that integrate earned media with digital and experiential elements. Companies in consumer technology, lifestyle, travel, or food and beverage, particularly those targeting Australian or Asia-Pacific audiences, will find the agency’s approach relevant. Their independence allows for flexibility and tailored strategies, making them suitable for both established global brands and growing local businesses that value storytelling over scale.
Key facts
- Team size: 51-200 employees
- Headquarters: 270 Devonshire St, Sydney, New South Wales, Australia, 2010
- Address: 270 Devonshire St , Sydney New South Wales Australia 2010
- Annual revenue: 3000000
Keywords & focus
Topics and areas Poem works with.
- public relations
- social media
- experiental
- content
- influencer engagement
- public relations & communications services
- branding
- content marketing
- brand strategy
- video production
- digital marketing
- creative agency
- content creation
- consumer internet
- consumers
- internet
- information technology & services
- marketing & advertising
Technologies
Cloudflare DNS, Gmail, Google Apps, Microsoft Office 365, reCAPTCHA, Vimeo, Squarespace ECommerce, Typekit, Mobile Friendly
Industries served by Poem
Poem works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sydney
If you are looking for alternatives or more options in Sydney, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Poem
Common questions and answers about Poem, their services, location, and how to work with them.
- Where is Poem located?
- Poem is headquartered in Sydney.
- What services does Poem offer?
- Poem offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Poem serve?
- Poem serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Poem a verified PR agency?
- Poem is listed on Online PR. Verification status is shown on their profile.
- How can I contact Poem?
- You can visit their website at http://www.poemgroup.com.au
- How many reviews does Poem have?
- Poem has 0 client reviews with an average rating of 0.0 out of 5.
- When was Poem founded?
- Poem was founded in 2015.
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