primacom
primacom is a public relations agency based in Berlin (founded 1997).
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About primacom
Primacom is a public relations and communications agency headquartered in Berlin, Germany, operating since 1997. The firm focuses on the full spectrum of corporate communications, with a particular emphasis on narrative development, crisis management, and strategic media relations. Based in the capital city, primacom serves clients navigating complex reputational challenges and organizational change, drawing on deep experience in both traditional and digital communication channels.
Core Services and Specialties
Primacom’s service offering centers on helping organizations shape and communicate their stories effectively. The agency specializes in corporate and crisis communication, media relations, and content strategy, with a strong focus on narrative development for change projects. Its work spans both internal and external communication, ensuring consistency across stakeholder touchpoints. Key services include:
- Crisis communication and crisis management planning
- Corporate communications and corporate branding
- Media relations, media outreach, and media strategy
- Content strategy and brand storytelling
- Narrative development for change, innovation, and leadership projects
- Internal communication and stakeholder communication
- Media and social media integration in PR
- Narrative framing and reframing corporate narratives
- Communication consulting and business consulting
Methodology and Approach
Primacom’s methodology is built around the concept of “relevance and character” in corporate storytelling. The agency works to develop narratives that not only inform but also build trust and differentiate clients in their markets. For change projects, primacom emphasizes narrative development as a tool to align internal teams and external audiences, ensuring that messaging supports strategic objectives. The firm’s approach to crisis communication is proactive, focusing on media management and stakeholder communication to mitigate reputational risks. By integrating media and social media into PR strategies, primacom helps clients maintain control of their message across channels, from traditional press to digital platforms. The agency also applies narrative strategy to leadership communications, helping executives articulate vision and drive organizational transformation.
Client Fit and Location
Based in Berlin, Germany, primacom is well-positioned to serve organizations operating in the German market or requiring a presence in the capital. The agency’s expertise in corporate and crisis communication makes it a suitable partner for companies undergoing significant change, such as mergers, restructuring, or innovation initiatives. It is also a strong choice for businesses facing reputational challenges, where experienced media relations and crisis management are critical. Primacom’s focus on narrative development means it works best with clients who value strategic storytelling as part of their overall communication strategy, rather than those seeking purely tactical or promotional support. The agency’s long history since 1997 suggests a stable, established practice with deep roots in the German communications landscape.
Key facts
- Team size: 11-50 employees
- Headquarters: Berlin, Berlin, Germany, 10557
- Address: Berlin Berlin Germany 10557
- SIC codes: 7389
Keywords & focus
Topics and areas primacom works with.
- public relations & communications services
- services
- crisis communication
- internal communication
- corporate communications
- corporate and crisis communication
- media outreach
- brand storytelling
- relevance and character in corporate storytelling
- narrative development for change projects
- media relations
- content strategy
- relevance and character
- innovation
- change and leadership projects
- reframing corporate narratives
- media relations and media management
- crisis management
- narrative strategy for leadership
- storytelling for innovation and change
- branding
- external communication
- media strategy
- stakeholder communication
- media and social media integration in pr
- narrative framing
- communication consulting
- corporate branding
- business consulting
- media and publishing
- +43 more
Technologies
Mobile Friendly, Google Tag Manager, Google Analytics, Segment.io, Nginx, Phusion Passenger, Remote
Industries served by primacom
primacom works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Berlin
If you are looking for alternatives or more options in Berlin, here are other public relations agencies in the same city you can compare.
Frequently asked questions about primacom
Common questions and answers about primacom, their services, location, and how to work with them.
- Where is primacom located?
- primacom is headquartered in Berlin.
- What services does primacom offer?
- primacom offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does primacom serve?
- primacom serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is primacom a verified PR agency?
- primacom is listed on Online PR. Verification status is shown on their profile.
- How can I contact primacom?
- You can visit their website at http://www.susbauer.de
- How many reviews does primacom have?
- primacom has 0 client reviews with an average rating of 0.0 out of 5.
- When was primacom founded?
- primacom was founded in 1997.
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