PRLab at Boston University
PRLab at Boston University is a public relations agency based in Boston (founded 1978).
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About PRLab at Boston University
PRLab at Boston University operates as a full-service public relations agency, but with a distinctive academic foundation. Founded in 1978, it is the longest-running student-led PR agency in the United States. The agency offers a comprehensive suite of services that span strategic planning, media relations, social media management, crisis communications, brand management, content creation, event planning, and influencer relations. It also provides digital and creative services, including social media analytics and SEO. Operating out of Boston University's College of Communication at 640 Commonwealth Ave, Boston, Massachusetts, the agency applies the PESO model—paid, earned, shared, and owned media—to structure its campaigns and deliver measurable outcomes for clients.
Who They Help
PRLab at Boston University serves a diverse client base that includes corporations, nonprofits, and public sector organizations both in the greater Boston area and nationally. The agency has particular experience working with clients in the nonprofit sector, as well as those needing community engagement and issues management support. Its client relationships span various industries, and the agency has a track record of developing award-winning campaigns. Because the agency is structured like a professional firm—with directors, supervisors, and account executives managing accounts—clients receive a level of service comparable to a traditional agency, but with the added benefit of fresh perspectives from students trained in current public relations practices.
Their Approach
The agency's methodology centers on strategic planning and research-driven tactics. Each campaign begins with a thorough analysis of the client's objectives, target audience, and competitive landscape. From there, PRLab at Boston University develops comprehensive PR plans that integrate media relations, social media, content creation, and event planning as needed. Crisis communications and thought leadership are also key components, especially for clients in the public sector or those managing sensitive issues. The agency emphasizes measurable results, using social media analytics and other tools to evaluate campaign effectiveness. The student-led structure means that clients benefit from a team that is deeply familiar with current digital trends and platforms, while faculty advisors provide oversight to ensure professional standards are met.
Services Typically Offered
- Strategic planning and research
- Media relations and press outreach
- Social media management and analytics
- Content creation (writing, photography, video)
- Brand management and messaging
- Crisis communications and issues management
- Event planning and management
- Influencer outreach and relations
- Digital marketing and SEO
- Community engagement and public sector communications
Location and Credentials
Based in Boston, Massachusetts, United States, PRLab at Boston University is physically located at 640 Commonwealth Ave, Boston, MA 02215, within the university's College of Communication. Since its founding in 1978, the agency has built a reputation for producing award-winning PR campaigns and has been recognized by various public relations awards. It also serves as an elective course for undergraduate PR majors and a required course for graduate students, blending education with real-world practice. For clients, this means access to a dedicated team that is motivated to deliver high-quality work while building their professional portfolios.
PRLab at Boston University is a good fit for organizations—especially nonprofits, public sector entities, and local businesses in the Boston area—that are looking for strategic, results-oriented public relations support. It is particularly well-suited for clients who value fresh thinking, digital fluency, and a structured approach to campaign management, all within a professional agency setting that prioritizes client relationships and measurable outcomes.
Key facts
- Team size: 51-200 employees
- Headquarters: 640 Commonwealth Ave, Boston, Massachusetts, United States, 02215
- Address: 640 Commonwealth Ave , Boston Massachusetts United States 2215
- Annual revenue: 40200000
- SIC codes: 8742
Keywords & focus
Topics and areas PRLab at Boston University works with.
- seo
- strategic planning
- social media
- event planning & management
- crisis communications
- thought leadership
- digital & creative
- influencer relations
- brand management
- social media analytics
- media relations
- issues management
- public relations & communications services
- community engagement
- peso model
- public sector
- client management
- public relations awards
- public relations services
- pr campaigns
- influencer outreach
- client relationships
- content creation
- pr campaign management
- award-winning campaigns
- public relations
- event planning
- digital marketing
- nonprofit sector
- services
- +36 more
Technologies
Google Cloud Hosting, Slack, Mobile Friendly, Varnish, Wix
Industries served by PRLab at Boston University
PRLab at Boston University works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Boston
If you are looking for alternatives or more options in Boston, here are other public relations agencies in the same city you can compare.
Frequently asked questions about PRLab at Boston University
Common questions and answers about PRLab at Boston University, their services, location, and how to work with them.
- Where is PRLab at Boston University located?
- PRLab at Boston University is headquartered in Boston.
- What services does PRLab at Boston University offer?
- PRLab at Boston University offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does PRLab at Boston University serve?
- PRLab at Boston University serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is PRLab at Boston University a verified PR agency?
- PRLab at Boston University is listed on Online PR. Verification status is shown on their profile.
- How can I contact PRLab at Boston University?
- You can visit their website at http://www.prlabbu.com
- How many reviews does PRLab at Boston University have?
- PRLab at Boston University has 0 client reviews with an average rating of 0.0 out of 5.
- When was PRLab at Boston University founded?
- PRLab at Boston University was founded in 1978.
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