proHolz Austria

proHolz Austria was established as a collaborative initiative to represent the country’s forestry and timber industry, with a clear focus on promoting wood as a sustainable building material. Based in Vienna, the organization brings together stakeholders from across the value chain, including forest owners, sawmills, and wood product manufacturers. Its founding motivation was to create a unified voice for the sector, addressing the need for coordinated marketing, technical education, and industry networking. Today, proHolz Austria operates as a central hub for information and advocacy, working to increase the use of wood in construction and other applications while highlighting its ecological and economic benefits.

Core Mission and Current Focus

proHolz Austria’s primary mission is to market wood products and demonstrate their advantages throughout the entire value chain, from forest management to finished buildings. The organization emphasizes the role of wood in climate protection, resource efficiency, and sustainable urban development. It actively promotes wood as a building material through educational campaigns, technical publications, and public installations. One notable example is the woodpassage, a multisensory installation that illustrates the journey of timber from tree to house, designed to engage both industry professionals and the general public. The organization also operates a wooden building database, which serves as a practical resource for architects, builders, and planners seeking examples of modern wood construction.

Services and Activities

proHolz Austria offers a range of services aimed at supporting the timber industry and its partners. These include consulting on building physics, norms, and standards, as well as providing guidance on construction processes and the use of engineered wood products like veneer, plywood, and cross-laminated timber. The organization also facilitates networking and collaboration among companies, helping them develop new products and expand into markets. Key activities include co-organizing events such as the annual Wood Future Forum, hosting awards for wood construction, and supporting academic advancements in timber engineering and sustainable building practices. Additionally, proHolz Austria represents bioeconomy initiatives and fosters partnerships with research institutions and government entities.

• Marketing and public relations for the timber and forestry sector
• Consulting on building physics, norms, and standards
• Educational programs and technical publications on wood construction
• Management of a wooden building database for architects and planners
• Coordination of industry awards and events like the Wood Future Forum
• Support for research and development in timber engineering
• Advocacy for climate-friendly materials and bioeconomy initiatives

Target Audience and Beneficiaries

proHolz Austria primarily serves businesses and professionals in the timber industry, including forest managers, sawmill operators, and manufacturers of engineered wood products. The organization also works closely with architects, engineers, and construction companies interested in adopting wood as a building material. Additionally, it benefits policymakers, researchers, and educators focused on sustainable development and climate protection. By providing reliable information, technical support, and networking opportunities, proHolz Austria helps these groups navigate the complexities of wood construction and stay informed about evolving norms and standards. For companies seeking to strengthen their market position or explore new opportunities in sustainable building, proHolz Austria offers a practical and authoritative resource based in Vienna, Austria.

The organization is particularly well-suited for businesses and professionals active in the construction and real estate sectors, especially those focused on climate-friendly materials and urban development. Whether you are a timber company looking to improve product marketing, an architect seeking technical guidance on wood construction, or a researcher interested in biomass and climate, proHolz Austria provides the expertise and network to support your goals. Its collaborative approach and deep roots in the Austrian forestry and timber industry make it a valuable partner for anyone committed to advancing wood as a sustainable building solution.