Project Everyone

Project Everyone is a not-for-profit communications agency based in London, United Kingdom, that specializes in public relations and communications services with a sharp focus on social change, environmental advocacy, and global education. Founded in 2015 by filmmaker Richard Curtis, the agency operates as a UN Global Partner for SDG Advocacy and Outreach, working to advance the United Nations Sustainable Development Goals (SDGs). Unlike traditional PR firms, Project Everyone blends communications strategy with media production and community engagement to drive awareness and action on issues like climate change, extreme poverty, and injustice. The agency’s approach is rooted in creative activism, leveraging impact storytelling and documentary production to make complex global issues accessible to both policymakers and the general public.

Core Services and Specialties

Project Everyone offers a range of services that align with its mission to promote the SDGs and foster social change. While the agency does not provide a standard list of commercial PR services, its work typically includes the following capabilities:

• Public relations & communications services for advocacy and social campaigns
• Media production, including documentary production and film creation
• Creative social campaigns and global awareness initiatives
• Impact storytelling and campaign impact measurement
• Digital education and educational program development
• Media strategy and policy influence through strategic communications
• Community engagement and youth empowerment programs
• Partnership development with UN agencies, governments, and private sector
• Public awareness campaigns focused on climate action, sustainability, and SDG advocacy

The agency is best known for initiatives like the World’s Largest Lesson, which brings the SDGs into classrooms globally, and the Goalkeepers Program, which tracks progress on the Goals. These efforts combine creative activism with data-driven impact measurement, ensuring campaigns are both emotionally resonant and measurable. Project Everyone also produces documentary films and unique installations that highlight themes such as climate change, food security, and migration, often in partnership with civil society organizations and brands.

Methodology and Approach

Project Everyone’s methodology is built on the principle of making the SDGs relevant and actionable for diverse audiences. The agency uses a combination of creative resources—including images, films, and interactive events—to translate complex data into accessible narratives. For example, their climate action campaigns often involve public installations or short documentaries that humanize statistics about environmental change. The agency also emphasizes youth empowerment, engaging young people as advocates and co-creators in campaigns. This participatory approach extends to community engagement, where local voices are integrated into global awareness initiatives. Impact measurement is a key component: Project Everyone tracks campaign reach, policy influence, and behavioral change to refine strategies and demonstrate value to partners. The agency’s status as a UN Global Partner gives it unique access to international networks, but it maintains a lean, creative team in London that collaborates with a wide range of stakeholders, from grassroots organizations to multinational corporations.

Location and Reach

Headquartered at 138 Portobello Road in London, United Kingdom, Project Everyone operates from a creative hub in one of the city’s most vibrant neighborhoods. This location allows the agency to tap into London’s rich media production and communications talent pool, as well as its proximity to international organizations and policymakers. While the agency’s work is global in scope—spanning initiatives in education, climate advocacy, and social justice—its London base provides a strategic vantage point for engaging with European and UK-based partners. The city’s status as a global communications and cultural center supports Project Everyone’s ability to produce high-impact campaigns that resonate across borders.

Project Everyone is an ideal fit for organizations, foundations, or government bodies seeking to amplify awareness of the Sustainable Development Goals or drive specific social change campaigns. It is particularly suited for partners focused on climate action, youth empowerment, digital education, or global health. The agency’s blend of creative storytelling, media production, and policy influence makes it a strong choice for those who want to move beyond traditional PR and engage audiences through documentaries, installations, and educational programs. While its not-for-profit model means it may not suit commercial brands looking for standard media relations, Project Everyone excels at creating campaigns that combine advocacy with measurable impact, making it a valuable partner for mission-driven initiatives.