PROOF
PROOF is a public relations agency based in Amsterdam (founded 2001).
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About PROOF
PROOF is a strategic communications consultancy based in Amsterdam, Netherlands, that works primarily with medium to large enterprises and organizations navigating complex internal change. Founded in 2001, the agency focuses on the intersection of human capital, communications, and organizational strategy. Rather than offering general PR services, PROOF specializes in aligning employees with corporate goals during periods of transformation, such as digital adoption, restructuring, or cultural shifts. The firm serves clients across various sectors, including technology, professional services, and corporate enterprises, where internal alignment is critical to business success.
How PROOF Helps Organizations Align and Engage
PROOF addresses the challenge of ensuring that employees are not just informed but genuinely engaged and ready for change. The agency’s approach centers on connecting people with organizational strategy, particularly at the crossroads of HR, communications, marketing, and technology. By focusing on employee experience, leadership communication, and change readiness, PROOF helps clients improve talent retention, foster sustainable success, and achieve strategic objectives. The firm’s work often involves creating compelling narratives that make abstract corporate strategies tangible for employees, whether through internal campaigns, leadership messaging, or employer branding initiatives. PROOF’s methodology is grounded in research and practical experience, aiming to make employees “ready, willing, and able” to embrace new directions, including the adoption of AI and other technologies.
Services and Specialties
PROOF offers a range of tailored services designed to address complex change challenges. While the agency does not provide traditional media relations or external PR, its expertise lies in internal communications, employer branding, and strategic alignment. Typical services include:
- Internal communication strategy and execution
- Employer branding and employee value proposition development
- Change management and change communication programs
- Leadership communications and executive messaging
- Employee engagement and experience design
- Creative concept development for internal campaigns
- Corporate storytelling and brand strategy alignment
- Technology and AI adoption communication support
- Talent management and organizational agility consulting
These services are delivered through a combination of strategic consulting, creative design, and program implementation. PROOF’s team often works closely with HR, communications, and marketing departments to ensure that internal messaging reinforces external brand identity and supports overall business goals.
Location and Market Focus
Based at 37C Valschermkade in Amsterdam, North Holland, PROOF is well-positioned to serve clients in the Netherlands and across Europe. The agency’s Amsterdam base allows it to tap into a diverse talent pool and work with multinational corporations that have European headquarters in the region. While much of its work is domestic, PROOF’s expertise in change communications and employer branding is relevant to any organization undergoing transformation. The firm’s location in the Netherlands also gives it insight into the unique cultural and regulatory dynamics of the Dutch and European business environments.
PROOF is a good fit for organizations that are undergoing significant change—such as mergers, digital transformations, or cultural shifts—and need to ensure their employees are aligned and committed. It is particularly suited for companies that value internal communication as a strategic function and want to move beyond basic newsletters or town halls. Clients seeking to improve employee engagement, retain top talent, or build a stronger employer brand will find PROOF’s specialized approach valuable. However, agencies looking for traditional PR or media outreach should look elsewhere, as PROOF’s focus is squarely on internal audiences and organizational alignment.
Key facts
- Team size: 11-50 employees
- Headquarters: 37C Valschermkade, Amsterdam, North Holland, Netherlands, 1059 CD
- Address: 37C Valschermkade , Amsterdam North Holland Netherlands 1059 CD
- SIC codes: 8742
Keywords & focus
Topics and areas PROOF works with.
- internal hrcommunication
- alignment
- corporate identity
- internal employer branding
- creative design
- external communication
- internal marketing
- change communications
- employee journey
- internal communication
- employer branding
- corporate story
- leadership communications
- employee alignment
- corporate branding
- employee experience
- internal branding
- reputation communication
- employee engagement
- strategic communications
- creative concepts
- public relations & communications services
- change readiness
- change communication
- organizational agility
- consulting
- services
- talent management
- brand strategy
- professional
- +45 more
Technologies
DigitalOcean, Outlook, Microsoft Office 365, Mobile Friendly, Google Tag Manager
Industries served by PROOF
PROOF works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Amsterdam
If you are looking for alternatives or more options in Amsterdam, here are other public relations agencies in the same city you can compare.
Frequently asked questions about PROOF
Common questions and answers about PROOF, their services, location, and how to work with them.
- Where is PROOF located?
- PROOF is headquartered in Amsterdam.
- What services does PROOF offer?
- PROOF offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does PROOF serve?
- PROOF serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is PROOF a verified PR agency?
- PROOF is listed on Online PR. Verification status is shown on their profile.
- How can I contact PROOF?
- You can visit their website at http://www.proof-consultancy.com
- How many reviews does PROOF have?
- PROOF has 0 client reviews with an average rating of 0.0 out of 5.
- When was PROOF founded?
- PROOF was founded in 2001.
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