Prowly
Prowly is a public relations agency based in Boston (founded 2013).
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About Prowly
Based in Boston, Massachusetts, Prowly has established itself as a notable player in the public relations technology space since its founding in 2013. Operating from its headquarters on Boylston Street, the company has grown to employ over 90 people across North America and Europe. Boston's vibrant tech and communications ecosystem provides a fitting backdrop for a firm focused on streamlining PR workflows, and Prowly has leveraged this environment to build a platform used by over 7,000 users in more than 70 countries. In September 2020, the company became part of Semrush, further expanding its reach and resources.
What Prowly Does
Prowly offers an all-in-one public relations software platform designed to automate and simplify the daily tasks of PR professionals. The platform covers the full spectrum of PR activities, from media outreach to performance measurement. At its core, Prowly provides a comprehensive media database with over 1,000,000 contacts, enabling users to build targeted media lists and manage relationships. The platform also includes tools for creating and distributing press releases, building online newsrooms, and generating detailed PR reports. Media monitoring is another key feature, offering historical data, real-time alerts, and analytics to track campaign effectiveness and identify trends. Prowly additionally incorporates AI suggestions to optimize media outreach and campaign performance, making it a data-driven solution for modern communications teams.
Services and Capabilities
Prowly's software is built to serve a wide range of PR professionals, including in-house teams, agencies, small businesses, and solo practitioners. Its services are designed to support relationship-driven PR, with a focus on inclusivity and self-reliance. Key capabilities include:
- Media database with contact relationship building and audience profile analytics
- Press release creator and distributor
- Online newsrooms for brand storytelling
- Media monitoring with historical data, dashboard, and intelligence
- PR reports and analytics, including media outreach and campaign effectiveness
- AI-powered suggestions for outreach optimization
- Media listening for trend identification
- CRM and contact management tools
- Media monitoring and analytics for brand marketing
Expertise and Approach
Prowly's expertise lies at the intersection of public relations and technology. The platform is designed to address common pain points in PR work, such as time-consuming media list building, inefficient outreach, and difficulty in measuring results. By integrating tools like media monitoring, analytics, and AI suggestions, Prowly helps users make data-informed decisions. The company emphasizes a relationship-driven approach, encouraging users to build and maintain meaningful connections with journalists and influencers rather than relying on mass, impersonal outreach. This philosophy is reflected in features like contact relationship building and audience profile analytics. Prowly also prioritizes accessibility, aiming to make powerful PR tools available to teams of all sizes, from solo practitioners to large enterprises. Its acquisition by Semrush has further strengthened its capabilities in sales and marketing integration, allowing for a more holistic view of communications efforts.
Who Prowly Is For
Prowly is a good fit for PR professionals who want to centralize their workflow in a single platform rather than juggling multiple tools. In-house communications teams at companies of any size will find value in its media database, press release tools, and reporting features. PR agencies can benefit from its scalability and ability to manage multiple clients' campaigns, while small businesses and solo practitioners will appreciate its user-friendly interface and affordability. Organizations looking to improve their media monitoring and analytics capabilities will also find Prowly's historical data and trend listening features useful. Ultimately, Prowly is designed for anyone who wants to focus more on storytelling and relationship-building and less on administrative tasks.
Key facts
- Team size: 11-50 employees
- Headquarters: Boylston St, Boston, Massachusetts, United States, 02116
- Address: Boylston St , Boston Massachusetts United States 2116
- Total funding: 1100000
- Annual revenue: 2100000
- SIC codes: 7389
Keywords & focus
Topics and areas Prowly works with.
- public relations technology
- public relations software
- media monitoring
- media database
- pr reports
- newsrooms
- press release creator
- press release distributor
- brand marketing
- crm
- public relations
- communications software
- enterprise software
- sales and marketing
- software
- information technology
- public relations & communications services
- media monitoring software
- media monitoring historical data
- media contact relationship building
- audience profile analytics
- media monitoring reports
- media monitoring and analytics
- media monitoring & intelligence
- media outreach analytics
- ai suggestions
- media monitoring dashboard
- media campaign effectiveness
- media listening for trends
- media outreach campaign optimization
- +77 more
Technologies
Route 53, Amazon SES, Mailchimp Mandrill, Gmail, Mimecast, Google Apps, Microsoft Office 365, Google Cloud Hosting, Outlook, Figma, Hubspot, Slack, Mobile Friendly, Twitter Advertising, Linkedin Marketing Solutions, Facebook Login (Connect), DoubleClick, DoubleClick Conversion, Intercom, Google Analytics, reCAPTCHA, Google AdWords Conversion, Facebook Custom Audiences, Cloudinary, YouTube, WordPre...
Industries served by Prowly
Prowly works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Boston
If you are looking for alternatives or more options in Boston, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Prowly
Common questions and answers about Prowly, their services, location, and how to work with them.
- Where is Prowly located?
- Prowly is headquartered in Boston.
- What services does Prowly offer?
- Prowly offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Prowly serve?
- Prowly serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Prowly a verified PR agency?
- Prowly is listed on Online PR. Verification status is shown on their profile.
- How can I contact Prowly?
- You can visit their website at http://www.prowly.com
- How many reviews does Prowly have?
- Prowly has 0 client reviews with an average rating of 0.0 out of 5.
- When was Prowly founded?
- Prowly was founded in 2013.
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