Public Relations club of HIMAKOM Universitas Airlangga

The Public Relations club of HIMAKOM Universitas Airlangga, often referred to as PURE, was established as a specialized student-led organization within the Faculty of Social and Political Sciences at Universitas Airlangga in Surabaya, Indonesia. Founded to bridge academic theory with practical application, the club emerged from a recognized need among students for hands-on experience in public relations and communications. Operating under the umbrella of HIMAKOM (the Communication Science Student Association), PURE provides a structured platform for students to develop skills that complement their formal education, addressing a gap in practical training that many university programs face in Surabaya and across Indonesia.

Current Focus and Operational Scope

Today, the Public Relations club of HIMAKOM Universitas Airlangga focuses on delivering real-world public relations and communications services to both internal university stakeholders and external clients. Based in Surabaya, East Java, Indonesia, the club operates as a training ground where students manage campaigns, events, and media relations under faculty guidance. Its activities are designed to simulate professional agency work, allowing members to apply classroom knowledge to tangible projects. The club’s current focus includes building partnerships with local businesses and non-profit organizations in Surabaya, offering them cost-effective communication solutions while giving students exposure to diverse industry needs. This dual-purpose approach helps the club maintain relevance in Indonesia’s evolving communications landscape.

Services and Specialties

While the club’s service list is not explicitly detailed, its positioning as a public relations and communications entity suggests a range of typical offerings. Based on the club’s academic foundation and student-led nature, likely services include:

• Media relations and press release drafting
• Event planning and management for campus and community events
• Social media content creation and management
• Corporate communication strategy development
• Public speaking and presentation training for members
• Crisis communication simulation and exercises
• Branding and identity support for small organizations
• Internal communications consulting for university departments

These services are delivered through workshops, client projects, and collaborative campaigns, allowing the Public Relations club of HIMAKOM Universitas Airlangga to offer a practical education component that is often missing from traditional coursework. The club’s work in Surabaya helps students understand local media dynamics and community engagement strategies specific to East Java.

Who Benefits from the Club’s Work

The Public Relations club of HIMAKOM Universitas Airlangga is particularly well-suited for students enrolled in communication science programs at Universitas Airlangga who seek hands-on experience before entering the job market. Additionally, small businesses, non-profit organizations, and community groups in Surabaya and the broader East Java region can benefit from affordable communications support. The club also serves as a valuable resource for university departments needing assistance with internal communications, event promotion, or public outreach. For clients looking to engage with emerging talent and gain fresh perspectives on public relations, this club offers a unique opportunity to collaborate with motivated students who are eager to learn and apply their skills. Ultimately, the club’s existence strengthens the local communications ecosystem in Surabaya, Indonesia, by preparing the next generation of PR professionals.