Pusat Halal Universitas Airlangga

Pusat Halal Universitas Airlangga, based in Surabaya, Indonesia, is a specialized public relations and communications agency that focuses exclusively on the halal ecosystem. Founded in 2017 as the Pusat Riset dan Pengembangan Produk Halal Universitas Airlangga (PRPPH UNAIR), the agency was established to serve as both a Halal Research Center and a Halal Center, supporting the active role of higher education institutions in research and community service. Its unique positioning within Universitas Airlangga allows it to bridge academic research with practical communications, making it a distinct player in the public relations landscape of East Java.

Specialist Expertise in Halal Ecosystem Communications

Pusat Halal Universitas Airlangga's core expertise lies in communicating complex halal industry topics to diverse audiences. The agency has managed 17 flagship research projects since its inception, all conducted internally within the university. This research backbone gives the agency a deep, factual understanding of halal product development, certification processes, and consumer behavior. Their communications work is not generic PR but is tightly woven into the scientific and regulatory frameworks of the halal sector. This makes them particularly effective for clients needing credible, research-backed messaging in industries like food and beverage (fmakanan, minuman), cosmetics, and pharmaceuticals.

How They Apply Their Expertise

The agency applies its expertise through a combination of research dissemination, community engagement, and strategic communications. They actively participate in regional and national halal ecosystem development activities, as well as international scientific forums. This involvement ensures their communications are aligned with the latest industry trends and regulatory changes. Pusat Halal Universitas Airlangga also leverages its university affiliation to conduct pengabdian kepada masyarakat (community service), translating academic findings into accessible public information campaigns. Their work often involves creating content that demystifies halal certification, promotes halal lifestyle choices, and supports local businesses in navigating the halal supply chain. The agency's location in Surabaya, a major commercial hub in Indonesia, positions it to serve both local enterprises and national stakeholders seeking authoritative halal communications.

Services and Specialties

While the agency does not publicly list a detailed service menu, its documented activities and focus areas suggest a range of capabilities centered on halal ecosystem communications:

• Research dissemination and public relations for halal product studies
• Community engagement and outreach programs related to halal awareness
• Strategic communications for halal certification processes and compliance
• Content development for halal industry stakeholders, including government and private sector
• Participation and representation in national and international halal forums
• Support for university-industry collaboration in halal research and innovation

Who They Work With

Pusat Halal Universitas Airlangga is best suited for organizations operating within the halal ecosystem—food and beverage companies, cosmetic manufacturers, pharmaceutical firms, and halal certification bodies. They are also an excellent fit for government agencies and NGOs involved in halal policy, regulation, and community development. Because of its academic roots, the agency works particularly well with clients who value research-backed communications and need credible, non-commercial voices to advocate for halal standards. Businesses in Surabaya and across Indonesia that require specialized PR support in the halal sector will find Pusat Halal Universitas Airlangga a reliable partner, especially those looking to bridge scientific research with public understanding. The agency's ongoing involvement in research projects and community service makes it a trusted resource for any entity seeking to strengthen its position in the halal industry through informed, strategic communications.