RB | PR
RB | PR is a public relations agency based in Amsterdam (founded 2013).
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About RB | PR
Founded in 2013 by publicist Roger Brunings, RB | PR was established to fill a specific gap in the market: providing the full-service capabilities of a large communications agency within a highly personalized, boutique framework. Based in Amsterdam, Netherlands, the agency was built on the conviction that luxury brands and cultural institutions require more than just media placements—they need a strategic partner who understands the nuances of prestige positioning. With its headquarters at 7 Noorderdwarsstraat in the Amsterdam city center, RB | PR has grown steadily by focusing exclusively on the high-end segments of arts, culture, fashion, lifestyle, and hospitality.
Specialized Focus on Prestige and Culture
RB | PR operates at the intersection of public relations and cultural curation. The agency’s approach is consultative and tailored, working discreetly with each client’s unique DNA to build a strong, current, and sustainable image both nationally and internationally. Unlike many agencies that prioritize volume, RB | PR emphasizes quality and relevance, leveraging a deep network that spans press, celebrities, captains of industry, high-net-worth individuals, influencers, and key contacts in print, broadcast, and digital media. This targeted strategy allows the agency to create meaningful connections rather than broad awareness, making it particularly effective for brands that value exclusivity and authenticity.
Core Services and Capabilities
While RB | PR offers the full spectrum of public relations and communications services, it excels in several specialized areas that set it apart in the Amsterdam market. The agency’s service portfolio includes both traditional PR functions and innovative, culture-driven offerings. Key specialties include:
- Media relations and press release development
- Storyline pitching and editorial features
- Brand image management and personal profiling
- Celebrity outreach, dressing, and escorting
- Creative collaborations and talent management
- Press trips, press days, and event management
- Social media support and community management
- In-culture curation and crowd design
- Product placement and celebrity outreach
- Media training and demographic profiling
- Consulting for brand image and communication strategy
What distinguishes RB | PR is its emphasis on "in-culture curation"—a method of embedding brands within cultural conversations and contexts that resonate with their target audiences. This approach goes beyond traditional PR by actively shaping how a brand is perceived within specific cultural spheres. Similarly, the agency’s geolocated community management and crowd design services reflect a modern, data-informed understanding of audience engagement, particularly valuable for luxury brands seeking to connect with discerning consumers in key markets like Amsterdam and beyond.
Ideal Clients and Strategic Fit
RB | PR is best suited for brands and organizations that operate in the prestige segment and require a nuanced, high-touch approach to communications. The agency’s clientele typically includes high-end fashion houses, luxury lifestyle brands, cultural institutions, and premium hospitality ventures. Because RB | PR works with a relatively small portfolio of clients, it can dedicate significant attention to each account, ensuring that strategies are deeply customized rather than templated. This makes the agency an excellent fit for brands that value discretion, long-term relationship building, and a partner who can navigate the complexities of international media landscapes while maintaining a strong local presence in the Netherlands. For companies looking to elevate their brand image through thoughtful storytelling, strategic collaborations, and targeted media outreach, RB | PR offers a proven, boutique alternative to larger, less personalized agencies.
Key facts
- Team size: 1-10 employees
- Headquarters: 7 Noorderdwarsstraat, Amsterdam, North Holland, Netherlands, 1017 TX
- Address: 7 Noorderdwarsstraat , Amsterdam North Holland Netherlands 1017 TX
- Annual revenue: 3386000
- SIC codes: 8742
Keywords & focus
Topics and areas RB | PR works with.
- highend fashion & luxury
- communication
- public relations
- public relations & communications services
- brand image management
- media relations
- press release development
- press trips
- personal profiling
- celebrity outreach
- creative collaborations
- consulting
- social media support
- talent management
- storyline pitching
- community management
- media outreach
- celebrity dressing
- cultural curation
- editorial features
- celebrity escorting
- press days
- event management
- public relations agencies
- geolocated community management
- crowd design
- in-culture curation
- media training
- demographic profiling
- product placement
- +26 more
Technologies
Mobile Friendly, Google Tag Manager, Nginx, Google Maps (Non Paid Users), WordPress.org, Google Maps, Deel
Industries served by RB | PR
RB | PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Amsterdam
If you are looking for alternatives or more options in Amsterdam, here are other public relations agencies in the same city you can compare.
Frequently asked questions about RB | PR
Common questions and answers about RB | PR, their services, location, and how to work with them.
- Where is RB | PR located?
- RB | PR is headquartered in Amsterdam.
- What services does RB | PR offer?
- RB | PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does RB | PR serve?
- RB | PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is RB | PR a verified PR agency?
- RB | PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact RB | PR?
- You can visit their website at http://www.rogerbrunings.com
- How many reviews does RB | PR have?
- RB | PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was RB | PR founded?
- RB | PR was founded in 2013.
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