RD|PR

Based in Atlanta, United States, RD|PR is a public relations and communications agency founded in 2001 that brings a distinctive perspective to the field. Operating out of the Georgia capital, a major hub for media, Fortune 500 companies, and government, the agency was built on the foundation of founder Ryan Deal's career as an Emmy Award-winning journalist. This background provides RD|PR with an insider's understanding of how newsrooms operate, what reporters need, and how to craft messages that actually break through the noise. The agency focuses on a core truth: in an era of constant digital noise, silence is rarely a safe strategy.

What They Do: Crisis, Media Training, and Strategic Counsel

RD|PR specializes in high-stakes communication where getting the message right matters most. The agency's expertise is particularly strong in crisis communication and risk communication, helping organizations navigate sensitive situations where public perception can shift rapidly. They also offer media training, drawing directly on Ryan Deal's journalism background to prepare executives and spokespeople for interviews, press conferences, and public appearances. Beyond these core services, RD|PR provides media relations, public relations & communications services, and strategic counsel for long-term brand development. The agency's approach is rooted in the belief that clear, consistent communication is essential for building trust with stakeholders, employees, and the public. They emphasize content development, curation, and distribution as the pillars of modern success in marketing and engagement.

Who They Serve and Their Approach

RD|PR works with a diverse client base that includes Fortune 500 corporations, public sector organizations, and non-profit groups. The agency has demonstrated particular strength in government and public sector work, with notable projects including the rebuilding and relaunch of one of Georgia's busiest government websites, branding a new state department, and launching an award-winning mobile app. This range of experience shows an ability to handle both large-scale digital transformation and targeted communication campaigns. RD|PR's approach is described as proven, scalable, and real, focusing on results that are measurable and meaningful. They also maintain a network of trusted experts and partners, allowing them to scale up for larger projects or fill specific skill gaps without losing the personalized attention of a small agency.

Key Services and Specialties

• Crisis Communication & Issues Management
• Risk Communication
• Media Training
• Media Relations
• Strategic Communications Counsel
• Digital & Social Marketing
• Content Development, Curation & Distribution
• Corporate Communications
• Public Sector & Government Communications
• Brand Development & Reputation Management

RD|PR is a strong fit for organizations that need experienced, no-nonsense communications counsel, particularly those facing a crisis, managing a sensitive public issue, or looking to build a more resilient communication strategy. The agency is especially well-suited for companies and institutions in and around Atlanta, United States, that value a direct, journalist-informed approach over hype. If your organization needs to tell its own story before someone else does, RD|PR offers the strategic partnership and media-savvy execution to make that happen.