Red Setter

Red Setter is a UK-based public relations and communications consultancy that has built a focused reputation around a specific niche: promoting creative teams in design, branding, and marketing. Founded in 2009 by Alex and Claire Blyth, the agency operates out of Brighton, United Kingdom, and has developed a distinct approach that combines traditional PR tactics with new business development. Unlike generalist agencies, Red Setter positions itself as a bridge between creative excellence and commercial visibility, helping design and branding firms gain the recognition they need to attract clients and talent.

Specialist Expertise in Creative Industry PR

What sets Red Setter apart is its deep understanding of the creative industry ecosystem. The agency does not simply offer media relations; it focuses on how PR can directly impact a creative agency's bottom line. This involves crafting strategic communications that showcase a design firm's work, culture, and thought leadership in a way that resonates with potential clients and industry peers. Red Setter’s expertise lies in translating creative output into compelling business narratives—stories that demonstrate a design agency's value, not just its aesthetic. This approach is grounded in the belief that for creative firms, reputation is a direct driver of new business, and that effective PR is a form of consultancy rather than a transactional service.

How Red Setter Applies Its Approach

Red Setter applies its strategy through a structured process that begins with building solid communication foundations. This includes auditing a client’s current messaging, identifying key differentiators, and developing a clear brand story. The agency then moves to narrative crafting, helping creative teams articulate their expertise in a way that is both authentic and newsworthy. From there, Red Setter executes media pitching and press engagement, targeting relevant industry publications, business outlets, and design-focused media. The agency also places significant emphasis on industry awards strategy, helping creative firms submit compelling entries that increase their chances of recognition. By integrating social media strategy and thought leadership content, Red Setter ensures that visibility extends beyond traditional press coverage, building a consistent public presence that supports long-term reputation management.

Core Services and Specialties

Red Setter’s service offering is tailored specifically for creative agencies and consultancies. While the agency does not publish a full list of services, its work and industry positioning suggest the following capabilities:

• Strategic communications consulting for creative firms
• Media relations and press engagement
• Thought leadership content and brand storytelling
• Industry awards strategy and campaign management
• New business development through PR
• Reputation management and brand visibility
• Content creation (press releases, case studies, articles)
• Social media strategy for B2B audiences
• Creative industry promotion and design agency positioning

These services are designed to help creative teams not only gain media coverage but also build a sustainable pipeline of new business opportunities. Red Setter’s consultancy-driven model means that clients receive strategic advice on how to align their communications with their business goals, rather than simply a list of press hits.

Who Red Setter Works With

Red Setter is best suited for design, branding, and marketing agencies that are looking to expand their client base and increase their market presence. The agency works with both established firms and growing studios, helping them navigate the competitive landscape of the creative industry. Clients typically value Red Setter’s specialized knowledge of the sector and its ability to craft narratives that resonate with business leaders and decision-makers. The agency’s emphasis on industry recognition and awards strategy also makes it a strong partner for firms that want to build credibility and differentiate themselves in a crowded market. For any creative team in the United Kingdom seeking to move beyond basic press coverage and into strategic reputation building, Red Setter offers a focused, results-oriented approach that connects PR directly to business growth.