Reputation Rhino
Reputation Rhino is a public relations agency based in New York (founded 2011).
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About Reputation Rhino
Founded in 2011 by Tom Lozano, Reputation Rhino emerged from a growing need for individuals and businesses to take control of their digital footprint. Located at 442 5th Ave in the heart of New York City, the firm was built on the premise that a person's or company's online reputation can be both a valuable asset and a significant liability. With a small, focused team of around 15 professionals spanning legal, public relations, and technology, Reputation Rhino set out to provide ethical, sustainable solutions for managing how clients appear in search results and across the web. Over a decade later, the agency continues to operate from its New York base, serving clients throughout the United States and beyond.
Core Focus and Services
Reputation Rhino specializes in online reputation management (ORM), a field that blends public relations strategy with digital marketing tactics. The firm’s approach is proactive rather than reactive, emphasizing long-term control over one's digital presence. Their services are designed to address the full spectrum of reputation challenges, from preventing negative content from gaining traction to actively suppressing or removing harmful material. A key differentiator is their emphasis on ethical methods, avoiding black-hat techniques that could backfire. The agency’s expertise spans several interconnected areas, which include:
- Online reputation management (ORM) for individuals and businesses
- Search engine reputation management (SERM) to influence search results
- Negative content removal and suppression techniques
- Defamation content removal and legal reputation services
- Review management and response strategies
- Positive content creation and SEO optimization
- Social media monitoring and crisis communications
- Brand protection and reputation branding
- Local SEO to manage local search presence
- AI-powered analysis and continuous monitoring
These offerings are supported by a strong foundation in search engine optimization, ensuring that positive content ranks higher than unwanted material. Reputation Rhino also provides reputation management consulting, helping clients build strategies that align with their long-term goals.
Who Benefits from Reputation Rhino
Reputation Rhino tailors its services to a diverse clientele, ranging from small-to-medium businesses to high-net-worth individuals and Fortune 500 enterprises. For business-to-consumer (B2C) companies, managing online reviews and search results is critical to customer trust and acquisition. The firm’s review management and local SEO services are particularly valuable for businesses that rely on local reputation, such as restaurants, law firms, and medical practices. High-profile clients, including executives, celebrities, and public figures, benefit from the agency’s expertise in reputation suppression techniques and defamation content removal, where a single negative article or false review can have outsized consequences. For larger organizations, Reputation Rhino offers crisis communications support, helping to navigate public relations challenges with a measured, strategic response. The agency also works with legal teams on reputation-related issues, providing technical and strategic support for content removal cases.
Recognition and Approach
Reputation Rhino has been recognized for its growth and effectiveness, receiving media coverage from notable outlets for its work in the ORM space. The firm’s mission centers on empowering clients to control their online reputation and make a positive first impression, a goal that aligns with the increasing importance of digital presence in today’s world. With a team that combines expertise in public relations, law, and technology, Reputation Rhino offers a comprehensive, ethical approach to reputation management. Based in New York City and serving clients across the United States, the agency is well-positioned to help individuals and businesses protect and enhance their digital identity. Whether a client is facing a specific crisis or seeking to build a robust, long-term reputation strategy, Reputation Rhino provides the tools and guidance needed to navigate the complex landscape of online perception.
Key facts
- Team size: 11-50 employees
- Headquarters: 442 5th Ave, New York, New York, United States, 10018-2794
- Address: 442 5th Ave , New York New York United States 10018-2794
- SIC codes: 8742
Keywords & focus
Topics and areas Reputation Rhino works with.
- search engine optimization
- online reputation management
- search engine reputation management
- internet reputation management
- social media monitoring
- crisis communications
- public relations
- public relations & communications services
- legal reputation services
- review management
- local seo
- reputation suppression techniques
- defamation content removal
- reputation management consulting
- public relations agencies
- public relations strategy
- brand protection
- marketing and advertising
- negative content removal
- reputation management
- review response
- b2c
- reputation management for high-profile clients
- content creation
- seo optimization
- negative search results removal
- reputation branding
- digital marketing
- search engine reputation
- services
- +35 more
Technologies
Cloudflare DNS, Gmail, Google Apps, Microsoft Office 365, CloudFlare Hosting, WP Engine, Drift, Appcues, Slack, DoubleClick, Stripe, Lucky Orange, Gravity Forms, Linkedin Marketing Solutions, Google Font API, Vidyard, Google AdWords Conversion, DoubleClick Conversion, HeapAnalytics, Vimeo, Facebook Custom Audiences, Visual Website Optimizer, Mobile Friendly, Google Dynamic Remarketing, Bing Ads, W...
Industries served by Reputation Rhino
Reputation Rhino works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Reputation Rhino
Common questions and answers about Reputation Rhino, their services, location, and how to work with them.
- Where is Reputation Rhino located?
- Reputation Rhino is headquartered in New York.
- What services does Reputation Rhino offer?
- Reputation Rhino offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Reputation Rhino serve?
- Reputation Rhino serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Reputation Rhino a verified PR agency?
- Reputation Rhino is listed on Online PR. Verification status is shown on their profile.
- How can I contact Reputation Rhino?
- You can visit their website at http://www.reputationrhino.com
- How many reviews does Reputation Rhino have?
- Reputation Rhino has 0 client reviews with an average rating of 0.0 out of 5.
- When was Reputation Rhino founded?
- Reputation Rhino was founded in 2011.
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