respontour

respontour is a public relations and communications agency based in Vienna, Austria, that focuses exclusively on the travel and tourism sector with a strong emphasis on sustainability. Founded in 2009, the agency operates at the intersection of responsible tourism marketing, media relations, and destination branding. Its core mission is to increase awareness and demand for responsible travel among German-speaking audiences—tourists, travel media, and tourism professionals—while supporting community-based tourism projects, eco-resorts, and sustainable tourism initiatives with targeted communication and marketing support.

Services Tailored to Responsible Tourism

respontour offers a specialized suite of services designed for organizations and businesses committed to sustainable travel. The agency’s work is built around helping responsible tourism projects gain visibility and build meaningful B2B partnerships. Key service areas include:

• Public relations & communications services for sustainable tourism brands
• Responsible travel marketing and destination marketing campaigns
• Tourism consulting and responsible travel consulting
• Travel and trade show support, including travel show representation
• Copywriting and press release development for tourism industry clients
• Event organization and delegation trips for media and industry stakeholders
• Familiarisation tours and networking trips for travel media and academia contacts
• B2B partnership development and responsible travel networking across Europe

These services are tailored to the unique needs of community-based tourism operators, local sustainable tour providers, eco-lodges, and responsible tourism initiatives. respontour’s approach is to build strong linkages between like-minded partners, generating both business and brand awareness through strategic communication.

Methodology and Approach

respontour’s methodology revolves around connecting responsible tourism projects with the right audiences through targeted media and trade relations. The agency leverages its deep network of German-speaking travel media, academia contacts, and tourism industry professionals to craft campaigns that resonate with eco-conscious travellers. A key part of their process is the organization of familiarisation tours and delegation trips, which allow journalists and trade partners to experience sustainable tourism offerings firsthand. This hands-on approach ensures that the stories and experiences they promote are authentic and credible. Additionally, respontour provides ongoing consulting to help tourism businesses refine their messaging, develop sustainable tourism campaigns, and navigate the complexities of the European travel market. Their work is grounded in the belief that responsible travel can be both commercially viable and environmentally sound, and they aim to foster long-term relationships between destinations, operators, and travellers.

Location and Market Focus

Based at 59 Hainburger Strasse in Vienna, Austria, respontour is strategically positioned in the heart of Central Europe. Vienna serves as a hub for connecting with German-speaking markets, which are among the most important for sustainable tourism globally. The agency’s location allows it to serve clients from across Europe, particularly those targeting travellers from Germany, Austria, and Switzerland. respontour’s deep understanding of these markets, combined with its focus on responsible travel, makes it a valuable partner for destinations and operators looking to expand their reach in the region. The agency’s work often involves representing community-based tourism projects from developing countries, helping them gain visibility and build partnerships within the European travel industry.

respontour is best suited for community-based tourism organizations, eco-resorts, local tour operators with a sustainability focus, and responsible tourism initiatives that need professional marketing and communication support to reach German-speaking audiences. The agency is also a good fit for destinations and tourism boards seeking to develop sustainable tourism campaigns, as well as for travel trade shows and events looking for representation. With its niche expertise and established network, respontour offers a focused solution for any organization wanting to grow its presence in the responsible travel space without compromising its values.