rethink

Rethink, founded in 2010 and headquartered at 1 Hegelplatz in Berlin, Germany, is a communications agency that focuses on the intersection of innovation, digital transformation, and brand strategy. The agency works primarily with clients in the consumer internet, technology, media, and marketing sectors, often helping organizations navigate change through storytelling and strategic communication. Rather than positioning itself as a traditional PR firm, rethink operates as a hybrid consultancy that blends management consulting principles with creative communications services.

Services and Specialties

Rethink’s service offering is built around leveraging transformation through communication. The agency’s capabilities span several interconnected areas, including:

• Brand strategy and storytelling for digital transformation initiatives
• Influencer strategy and social media management
• Content marketing and corporate publishing (e.g., magazines, reports, digital content)
• Product development and innovation consulting
• Digital strategy and design for consumer internet and technology clients
• Change management communications for organizations undergoing restructuring or digital shifts
• Virtual reality experiences and iPad app development as part of immersive brand storytelling

While the agency’s expertise includes more experimental areas like VR experiences and app development, these are typically used as tools to support broader communication and brand strategies rather than standalone products. Rethink’s work often involves creating sophisticated narratives that help companies articulate complex business strategies to internal and external audiences.

Methodology and Approach

Rethink emphasizes a collaborative atmosphere between its teams and clients, focusing on co-creating innovative communication solutions. The agency’s methodology appears to be rooted in a design-thinking approach, where storytelling becomes the key to unlocking both company strategies and business opportunities. This is particularly relevant for clients in the technology and innovation space, where the ability to explain complex digital transformations or product developments to diverse stakeholders is critical.

The agency’s Berlin location places it at the heart of one of Europe’s most dynamic startup and tech ecosystems. This geographic advantage allows rethink to stay close to trends in digital transformation, consumer internet, and media innovation. The agency’s work often involves translating these trends into actionable communication strategies for both established corporations and emerging companies. Rethink’s background in journalism and content marketing also suggests a strong editorial sensibility, ensuring that client stories are not only strategically sound but also engaging and credible.

Who Rethink Is a Good Fit For

Rethink is best suited for organizations that are undergoing significant change—whether through digital transformation, new product launches, or shifts in brand positioning. The agency is particularly relevant for companies in the technology, media, and consumer internet sectors that need more than traditional PR; they require a partner who can help shape strategy, develop compelling narratives, and execute across multiple channels, from social media to immersive experiences. Startups and scale-ups in Berlin and across Germany will find value in rethink’s ability to combine management consulting rigor with creative communications. Established corporations looking to refresh their brand story or manage internal change will also benefit from the agency’s experience in change management and corporate publishing. Ultimately, rethink is a solid choice for any organization that believes communication is not just a support function but a core driver of business strategy.

With its roots in Berlin and a focus on innovation-driven storytelling, rethink offers a distinctive blend of strategic thinking and creative execution for clients navigating the complexities of the modern digital landscape.