RF1 Jornalismo

RF1 Jornalismo is a public relations and communications agency based in Sao Paulo, Brazil, with a strong specialization in motorsports and automotive communication. Founded in 2000, the agency has built a reputation for providing personalized, long-term communication strategies for companies and athletes operating within the fast-paced world of racing. While its roots are deeply embedded in the motorsport sector, RF1 Jornalismo has expanded its capabilities to include broader communications services, making it a versatile partner for clients who require both industry-specific expertise and general PR support.

Specialized Services for Motorsports and Beyond

RF1 Jornalismo offers a comprehensive suite of services tailored to the unique demands of the motorsports industry. The agency's core offerings include press office management (assessoria de imprensa), media training, crisis communication, and content production for both traditional and digital platforms. Given its deep ties to racing, RF1 Jornalismo excels at creating editorial content, producing television segments, and managing social media campaigns that resonate with passionate fan bases. The agency also provides detailed media analysis and clipping reports, allowing clients to track their coverage across print, broadcast, and online channels. Below is a list of likely services based on the agency's focus and capabilities:

• Press office management and press release distribution
• Media training for athletes and executives
• Crisis communication management
• Social media strategy and content production
• Editorial content creation (articles, features, reports)
• Television and video content production
• Media monitoring and analysis (clipping)
• Event planning and management
• Digital marketing and content for websites

A Client-Centric Approach with Deep Industry Knowledge

RF1 Jornalismo distinguishes itself through a highly personalized approach, assigning dedicated teams to each client to ensure consistent and strategic communication. The agency's founder and coordinator, journalist Rodrigo França, brings decades of experience covering motorsports since 1997, giving the team an insider's understanding of the media landscape in Brazil and internationally. This expertise is reflected in the agency's ability to navigate complex media environments, from Formula 1 and Stock Car to rally and karting events. RF1 Jornalismo focuses on building long-term partnerships rather than transactional relationships, which is evident in its roster of notable clients, including Instituto Ayrton Senna, Shell, Jaguar (Formula E), Red Bull, Volkswagen, and Gillette. The agency also works with prominent drivers such as Felipe Massa, Luciano Burti, and Cacá Bueno, leveraging their personal stories to generate media interest.

Location and Market Presence

Headquartered at 456 Rua Manoel da Nobrega in Sao Paulo, Brazil, RF1 Jornalismo operates from the country's largest media and business hub. This location provides the agency with direct access to major news outlets, broadcasters, and corporate decision-makers, which is critical for its clients in the automotive and sports sectors. Sao Paulo's status as a gateway for international events also allows RF1 Jornalismo to manage global campaigns, such as those for Shell in Formula 1 and Jaguar in Formula E. The agency's expansion into digital content production, including its Paulista Digital arm, reflects its adaptability to the evolving media landscape while maintaining its core expertise in motorsports communication.

RF1 Jornalismo is an ideal partner for companies and individuals in the motorsports and automotive industries who require specialized PR and communications support. Its deep-rooted connections in Brazilian racing, combined with a full-service approach that extends to crisis management and digital media, make it a reliable choice for brands seeking to build lasting relationships with their audiences. Whether working with multinational corporations or individual athletes, RF1 Jornalismo brings a focused, knowledgeable, and results-oriented approach to every engagement.