RICE

RICE, a FINN Partners Company, is a strategic communications and public relations consultancy headquartered in Singapore. Founded in 2009 by Sonya Madeira, the firm has grown to a team of 60 professionals and established itself as a substantial player in the Asia-Pacific communications landscape. With additional offices in Myanmar, Hong Kong, Thailand, and the Philippines, RICE has built a reputation for delivering integrated communications solutions that span media relations, crisis management, and digital strategy. The firm operates from its base at 178 Clemenceau Ave, Singapore, Singapore, 239926, and is recognized as one of the larger PR firms in the region.

Specialist Expertise in Cross-Border Campaigns

RICE distinguishes itself through its ability to orchestrate regional campaign strategies across Asia-Pacific markets. The agency's deep roots in Singapore, combined with its network of offices in Southeast Asia, enable it to manage complex, multi-market communications programs. This is particularly valuable for brands looking to maintain consistent messaging while adapting to local cultural nuances. RICE’s expertise in media relations strategy and thought leadership helps clients build credibility in diverse markets, from technology and B2B sectors to travel and lifestyle. The firm’s approach to influence impact campaigns leverages data and insights to ensure that communications efforts drive measurable brand impact and stakeholder engagement.

Integrated Services and Application

The agency applies its strategic communications framework through a blend of traditional and digital channels. RICE specializes in content storytelling that resonates with target audiences, whether through earned media, owned content, or paid amplification. Its crisis communication and stakeholder engagement services are particularly relevant for corporate clients navigating reputational challenges in the fast-moving APAC media environment. RICE also offers event management and marketing communications support, helping brands create memorable experiences that align with broader business objectives. The firm’s client success focus means that campaigns are designed not just for visibility, but for sustainable growth and measurable outcomes.

Key services offered by RICE include:

• Media relations and media strategy
• Crisis communications and reputation management
• Corporate communications and stakeholder engagement
• Digital communications and content amplification
• Event management and campaign management
• Influencer engagement and thought leadership
• Regional campaign strategy and content storytelling
• Communications strategy and marketing communications
• Design and brand impact services
• Automation and influence impact campaigns

Client Profile and Industry Focus

RICE serves a diverse roster of clients, including well-known brands such as Audi, B&O, and WWF. The firm’s expertise spans travel and lifestyle, technology and B2B, corporate, and consumer public relations. This breadth allows RICE to work with both global companies seeking to establish a foothold in Asia and regional businesses looking to expand their reach. The agency’s acquisition by FINN Partners has further strengthened its capabilities, providing access to a global network while maintaining its local expertise in Singapore and across Southeast Asia. James Brasher serves as Managing Partner, overseeing the Singapore office and the firm’s overall operations.

RICE is a good fit for organizations that require a strategic, results-driven communications partner with a strong presence in Asia-Pacific. The agency is particularly well-suited for brands in the travel, technology, and corporate sectors that need to navigate complex media landscapes and build credibility across multiple markets. Its crisis communications expertise makes it a reliable choice for companies anticipating or managing reputational issues. Additionally, RICE’s focus on influence impact and sustainable growth appeals to clients who value measurable outcomes and long-term brand building. For businesses based in Singapore or expanding into the region, RICE offers a blend of local insight and regional scale that is hard to find in the competitive PR and communications landscape.