Rsquared Communication
Rsquared Communication is a public relations agency based in San Francisco (founded 2009).
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About Rsquared Communication
Rsquared Communication is a boutique public relations agency based in San Francisco, United States, that specializes in serving technology companies. Founded in 2009, the firm has carved out a niche in media relations for software businesses, particularly those operating in the B2B space. With a focus on venture-backed startups and established category leaders, Rsquared Communication positions itself as a strategic communications partner rather than a traditional press release factory. The agency's approach is rooted in deep integration with client teams, a methodology it pioneered through early work with Slack.
Specialist Expertise in Tech and B2B Communications
Rsquared Communication's core strength lies in its focus on the software and information technology sectors. The agency's experience spans enterprise software, SaaS, and venture-backed companies, giving it a nuanced understanding of the media landscape that matters most to these clients. By concentrating on B2B public relations, the firm avoids the scattergun approach common in generalist agencies. Instead, Rsquared Communication builds media lists and outreach strategies tailored to the specific beats of tech journalists and analysts. This specialization allows the agency to craft narratives that resonate with both trade publications and mainstream business outlets, helping clients secure coverage that drives awareness and demand generation.
How Rsquared Communication Applies Its Approach
The agency's methodology is built on the principle of operationalizing communications. Rather than treating PR as a standalone function, Rsquared Communication embeds its team within client organizations to work alongside marketing, product, and sales teams. This integration enables the firm to align messaging with business goals and product roadmaps. The agency emphasizes storytelling, executive profile building, and media engagement as core tactics. For early-stage startups, this means helping founders articulate their vision and differentiate themselves in crowded markets. For more established companies, Rsquared Communication focuses on reinforcing thought leadership and maintaining media relationships that support ongoing growth. The firm's experience with Silicon Valley insight and venture capital dynamics gives it an edge in positioning clients for funding announcements, product launches, and market expansions.
Services and Specialties
Rsquared Communication offers a range of services tailored to technology companies, with an emphasis on media relations and content creation. While the agency does not list every service publicly, its expertise can be inferred from its industry focus and client work. Likely offerings include:
- Media relations strategy and execution for B2B tech companies
- Press release distribution and media list building
- Executive profile building and thought leadership positioning
- Storytelling and content creation for earned media
- Media outreach and press engagement for product launches
- Messaging and positioning for venture-backed startups
- Inbound marketing support through earned media campaigns
- Media relations management for enterprise software and SaaS
These services are designed to help clients build credibility, attract investor attention, and generate demand through consistent media coverage.
Who Rsquared Communication Works With
Rsquared Communication is best suited for technology companies that are growth-oriented and value strategic communications. The agency has worked with well-known brands such as MailChimp, Slack, Trello, Digit, and Zendesk, as well as early-stage startups backed by prominent Silicon Valley venture capitalists. This dual focus means the firm can adapt its approach whether a client is a nascent company seeking its first media hit or a category leader looking to maintain market dominance. The agency's San Francisco base gives it proximity to the tech ecosystem, but its services are relevant to any B2B software company targeting a global audience. For venture-backed startups, Rsquared Communication offers a partner that understands the pressures of rapid scaling and the importance of media coverage in building brand equity. For established players, the agency provides the strategic depth needed to navigate complex media landscapes and sustain growth through communications.
Key facts
- Team size: 11-50 employees
- Headquarters: 235 Pine Street, San Francisco, California, United States, 94104
- Address: 235 Pine Street , San Francisco California United States 94104
- Annual revenue: 7000000
- SIC codes: 7389
Keywords & focus
Topics and areas Rsquared Communication works with.
- software
- information technology
- public relations & communications services
- public relations
- inbound marketing
- media outreach
- content creation
- press release distribution
- executive profile building
- storytelling
- press outreach
- media relations for saas
- startup media relations
- media list building
- media relations for enterprise software
- media relations for venture-backed startups
- media relations for category leaders
- public relations agencies
- b2b
- media coverage
- media relationships
- media engagement
- messaging & positioning
- venture-backed companies
- silicon valley insight
- demand generation
- public relations and communications
- media relations management
- media campaigns
- media relations strategy
- +21 more
Technologies
Route 53, Gmail, Google Apps, MailChimp SPF, Amazon AWS, Lever, Google Font API, Google Analytics, Apache
Industries served by Rsquared Communication
Rsquared Communication works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Rsquared Communication
Common questions and answers about Rsquared Communication, their services, location, and how to work with them.
- Where is Rsquared Communication located?
- Rsquared Communication is headquartered in San Francisco.
- What services does Rsquared Communication offer?
- Rsquared Communication offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Rsquared Communication serve?
- Rsquared Communication serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Rsquared Communication a verified PR agency?
- Rsquared Communication is listed on Online PR. Verification status is shown on their profile.
- How can I contact Rsquared Communication?
- You can visit their website at http://www.rsquaredcommunication.com
- How many reviews does Rsquared Communication have?
- Rsquared Communication has 0 client reviews with an average rating of 0.0 out of 5.
- When was Rsquared Communication founded?
- Rsquared Communication was founded in 2009.
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