SBS Comms

SBS Comms is a public relations and communications agency headquartered in San Francisco, United States, at 181 2nd St. Founded in 2017, the agency originally operated as Strange Brew Strategies, focusing on next frontier technologies such as AI, blockchain, and advanced manufacturing. Today, SBS Comms serves a diverse range of clients, from stealth startups to established companies, and has been recognized as one of the top 5 Most Innovative Companies in the PR & Brand Strategies category by Fast Company in 2024. The agency specializes in earned media relations, media strategy, brand storytelling, and reputation management, with a particular emphasis on sectors like gaming, Web3, sustainable technology, and high-growth tech. Its client roster includes notable names such as American Express, Cloudflare, and GitHub, as well as various startups and research institutions.

Services and Specialties

SBS Comms offers a comprehensive suite of services tailored to the needs of technology and innovation-driven companies. The agency’s core focus is on earned media relations, leveraging strong relationships with top publications to secure impactful coverage. Its capabilities also encompass strategic communications, crisis communications, and media training, ensuring clients can navigate both opportunities and challenges effectively. The agency’s expertise extends to thought leadership, helping executives establish authority in their fields, and analyst relations, including financial analyst relations for companies navigating funding announcements and Bloomberg funding news. Below is a list of key services SBS Comms provides:

• Media relations and press engagement
• Thought leadership and executive positioning
• Crisis communications and reputation management
• Media training and messaging development
• Analyst relations (including financial analyst relations)
• Internal communications and community management
• Content creation and inbound marketing
• Digital marketing and social media management
• Event planning and industry event representation
• Funding launch and funding announcement support
• Scalable PR support for startups and enterprises

Methodology and Approach

SBS Comms employs a modern approach to PR, emphasizing innovative storytelling and deep media relationships. The agency integrates digital communications and community management into its strategies, recognizing the importance of multi-channel engagement in today’s landscape. For clients seeking lead generation or brand awareness, SBS Comms combines traditional media relations with inbound marketing and content creation to drive measurable results. The agency’s methodology is particularly suited for companies in the tech ecosystem, including those in AI, blockchain, and advanced manufacturing, as well as gaming and Web3 sectors. SBS Comms also prioritizes internal communications, helping organizations align their messaging internally before taking it to the public. This holistic approach ensures that coverage is not only earned but also strategically positioned to support broader business goals, from funding launches to long-term reputation building.

Location and Client Fit

Based in San Francisco, California, United States, SBS Comms is strategically located in the heart of the tech industry. The agency’s San Francisco headquarters allows it to maintain close ties with key media outlets, industry events, and the vibrant startup community in the Bay Area. SBS Comms is an ideal partner for technology companies at various stages of growth, from stealth startups preparing for their first funding launch to established enterprises like American Express and Cloudflare seeking to refine their media strategy. The agency is also a strong fit for organizations in gaming, Web3, and sustainable technology, where its expertise in media coverage and thought leadership can help cut through the noise. With a culture that promotes diversity and inclusion, SBS Comms fosters a positive work environment that translates into dedicated service for its clients. Whether a company needs scalable PR support, a crisis communications plan, or assistance with analyst relations, SBS Comms offers the strategic depth and media connections to deliver results.