Sergat

Sergat is a public relations and communications agency based in Barcelona, Spain, that has been operating since 1987. The agency focuses on strategic communication, media relations, and event creation, serving clients primarily in the tourism, hospitality, aviation, and luxury lifestyle sectors. With a strong emphasis on content creation, social media management, and crisis communication, Sergat offers a comprehensive suite of services designed to build and maintain brand reputation in competitive industries.

Core Services and Specialties

Sergat provides a wide range of communication services tailored to the needs of luxury and travel-oriented brands. The agency's offerings are built around strategic consulting, media relations, and event management, ensuring clients receive integrated support across traditional and digital channels. Key services include:

• Strategic communication consultancy and planning
• Media relations and press office management
• Press trip organization and hospitality media events
• Event design, production, and management
• Social media management and community management
• Content creation for digital and print platforms
• Influencer campaign development and coordination
• Media monitoring and reputation analysis
• Crisis communication planning and execution
• Public relations for the luxury lifestyle and aviation sectors

These services are designed to help clients navigate the complexities of modern communication, from traditional press releases to digital storytelling and influencer partnerships. Sergat’s long experience in the industry allows it to offer both strategic oversight and hands-on execution.

Industries and Client Focus

Sergat specializes in serving clients in the tourism, hospitality, aviation, and luxury lifestyle sectors. The agency has worked with top-level national and international brands, leveraging its deep understanding of these industries to craft targeted communication strategies. For example, its work in tourism communication often involves press trips and media relations aimed at promoting destinations, hotels, and travel experiences. In the aviation sector, Sergat helps airlines and related businesses manage their public image and media outreach. The agency’s focus on luxury lifestyle means it is adept at handling high-end brands that require discretion, sophistication, and precision in their messaging. By concentrating on these niches, Sergat has developed a reputation for delivering results that resonate with discerning audiences.

Approach and Philosophy

Sergat’s approach is rooted in motivation, creativity, proactivity, and professionalism. The agency emphasizes a hands-on, collaborative relationship with clients, ensuring that communication strategies are aligned with business objectives. Its team combines strategic thinking with practical execution, whether organizing a large-scale event, managing a crisis, or building a social media presence. Sergat places a strong emphasis on media relations, maintaining close ties with journalists and influencers to secure coverage that drives brand awareness. The agency also invests in content creation and design, recognizing that compelling visuals and narratives are essential in today’s media landscape. Crisis communication is another area of expertise, with Sergat offering rapid response and reputation management services to help clients navigate challenging situations.

Location and Credentials

Headquartered at 4 Avinguda de Pau Casals in Barcelona, Spain, Sergat operates from the heart of Catalonia, a region known for its vibrant tourism and business environment. The agency’s location allows it to serve both local and international clients, with a focus on the Spanish and European markets. Notably, in 2003, Sergat became the first specialized communication agency admitted as an affiliate member by the United Nations World Tourism Organization (UNWTO), a credential that underscores its expertise in tourism communication. This affiliation reflects the agency’s commitment to high standards and its recognition within the global tourism industry. With over three decades of experience, Sergat has built a solid foundation of trust and reliability, making it a go-to partner for brands seeking professional PR and communications support in the luxury and travel sectors.

Sergat is a good fit for companies in the tourism, hospitality, aviation, and luxury lifestyle industries that need a seasoned communication partner with a proven track record. Its comprehensive service offerings, from media relations to event management, make it suitable for brands looking to enhance their visibility and reputation in competitive markets. Whether a hotel chain seeking to attract international press or an airline managing its public image, Sergat provides the strategic guidance and executional expertise to achieve communication goals.