Shiba PR

Shiba PR is a public relations and marketing agency based in Melbourne, Victoria, Australia. Founded in 2023, the agency operates within a competitive local market that is home to a growing cluster of game developers, esports organisations, and consumer technology startups. Melbourne has long been recognised as a hub for creative industries in Australia, and Shiba PR positions itself to serve clients in this space who need targeted communications support.

Specialisation in Video Games and Consumer Technology

Shiba PR focuses specifically on the video games and consumer technology sectors. The agency was founded by Sonia, who brings over a decade of PR experience, with more than five years dedicated to video game communications. This background means the agency understands the particular rhythms of game launches, hardware announcements, and the media landscape that covers both industries. While many PR agencies offer broad services, Shiba PR’s niche focus allows it to work with developers, publishers, and tech brands that require knowledgeable media relations and campaign strategies tailored to these fast-moving sectors.

Services and Capabilities

The agency provides a range of communications services designed to support product launches, brand awareness, and ongoing media engagement. Based on its stated focus, Shiba PR’s offerings typically include:

• Strategy development for PR and marketing campaigns
• Media relations and press outreach for games and tech products
• Events management, including launch events and press tours
• Digital and influencer marketing campaigns
• Social media management and community engagement

These services are delivered with an understanding of how gaming and tech audiences consume information, whether through traditional media, streaming platforms, or social communities. Shiba PR’s approach emphasises building relationships with journalists and content creators who cover these industries, rather than relying on broad, untargeted outreach.

Who the Agency Serves

Shiba PR is best suited for video game developers, indie studios, publishers, and consumer technology companies looking for a Melbourne-based agency with specialised knowledge. Because the agency is relatively new, it may appeal particularly to startups or smaller teams that want hands-on support from an experienced founder rather than a large agency with multiple account layers. The agency’s location in Melbourne also makes it a practical choice for Australian and New Zealand clients who need local media connections, though its digital and influencer capabilities allow it to support international campaigns as well.

For businesses launching a new game, a hardware accessory, or a software product, Shiba PR offers a focused alternative to generalist PR firms. The agency’s founder’s decade of experience means clients benefit from seasoned strategy without the overhead of a larger agency. Shiba PR is a strong fit for companies that value direct communication with the person running their account and a deep understanding of the gaming and tech press environment in Australia and beyond.