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Skirt PR

Skirt PR is a public relations agency based in Chicago (founded 2003).

Chicago Founded 2003 11-50 employees

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About Skirt PR

Skirt PR is a boutique public relations and brand-building agency based in Chicago, United States. Founded in 2003 by CEO Adrienne Eckert Petersen, the agency serves a mix of local and national clients, primarily within the fashion, beauty, and lifestyle sectors. With a focused team of around 12 employees, Skirt PR has built a solid track record over two decades, having written over 14,000 press releases and served more than 225 clients. The agency is recognized as a Women's Business Enterprise, reflecting its commitment to diversity and inclusive business practices.

Strategic Approach and Client Focus

Skirt PR positions itself as a strategic partner for brands seeking to enhance awareness and drive engagement in competitive consumer markets. The agency emphasizes trend-driven storytelling and media engagement to place clients in relevant conversations. Rather than a one-size-fits-all approach, Skirt PR tailors its campaigns to each brand's unique identity, leveraging deep knowledge of the fashion, beauty, and lifestyle landscapes. This method helps clients cut through noise in a crowded media environment, whether they are emerging startups or established names looking for a fresh perspective. The agency's team focuses on building authentic relationships with media and influencers, ensuring that client stories reach the right audiences through the most effective channels.

Services and Capabilities

Skirt PR offers a comprehensive suite of services designed to cover the full spectrum of modern brand communications. While the agency is rooted in traditional public relations, it has evolved to integrate digital and social strategies seamlessly. Below are the key service areas Skirt PR typically provides:

  • Fashion, beauty, and lifestyle public relations
  • Social media strategy and management
  • Influencer campaign management and collaborations
  • Content creation, including social content and content shoots
  • Campaign development and brand activation events
  • Media list building and media engagement strategy
  • Media monitoring and community management
  • Strategic communications and storytelling
  • Event coordination, such as brand activations and high-profile galas

Notable examples of their work include coordinating the Lincoln Park Zoo's annual Zoo Ball, a major fundraising event that demonstrates the agency's ability to manage large-scale, high-visibility projects. This mix of services allows Skirt PR to act as a one-stop shop for brands looking to build cohesive campaigns that span earned media, owned content, and paid partnerships.

Location and Market Presence

Headquartered at 2320 North Damen Avenue in Chicago, Illinois, Skirt PR is deeply rooted in the city's vibrant fashion and lifestyle scene. Chicago serves as a strategic base, offering access to a diverse media market and a growing community of consumer brands. The agency's location in the United States' Midwest allows it to serve clients across the country while maintaining a boutique, hands-on approach. Skirt PR's team leverages local media relationships and national networks to secure press coverage and influencer partnerships for its clients, making it a strong choice for brands that value personalized attention and regional expertise.

Skirt PR is well-suited for fashion, beauty, and lifestyle brands—from indie labels to mid-market companies—that need a dedicated, strategic partner to elevate their public profile. The agency's blend of traditional PR, social media, and event expertise makes it a good fit for clients seeking integrated campaigns that build brand awareness and drive consumer engagement. With a proven track record and a focus on innovative storytelling, Skirt PR remains a reliable option for brands looking to grow their presence in Chicago and beyond.

Key facts

  • Team size: 11-50 employees
  • Headquarters: 2320 North Damen Avenue, Chicago, Illinois, United States, 60647
  • Address: 2320 North Damen Avenue , Chicago Illinois United States 60647
  • Annual revenue: 2220000
  • SIC codes: 7311

Keywords & focus

Topics and areas Skirt PR works with.

  • fashion pr
  • beauty pr
  • lifestyle pr
  • social media
  • public relations & communications services
  • social content
  • campaign development
  • media opportunities
  • social media campaigns
  • brand activation events
  • content creation
  • influencer collaborations
  • content development
  • influencer campaign management
  • content shoots
  • marketing and advertising
  • social media content
  • public relations agencies
  • trend-driven storytelling
  • media publicity campaigns
  • social engagement
  • community management
  • media monitoring
  • storytelling
  • social media strategy
  • influencer marketing
  • media list building
  • media engagement strategy
  • social platform expertise
  • social media growth
  • +50 more

Technologies

SparkPost, Outlook, Microsoft Office 365, Google Analytics, Mobile Friendly, Apache, ShareThis, Google Font API, Ubuntu, Wordpress.com, WordPress.org, Remote

Industries served by Skirt PR

Skirt PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about Skirt PR

Common questions and answers about Skirt PR, their services, location, and how to work with them.

Where is Skirt PR located?
Skirt PR is headquartered in Chicago.
What services does Skirt PR offer?
Skirt PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Skirt PR serve?
Skirt PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is Skirt PR a verified PR agency?
Skirt PR is listed on Online PR. Verification status is shown on their profile.
How can I contact Skirt PR?
You can visit their website at http://www.skirtpr.com
How many reviews does Skirt PR have?
Skirt PR has 0 client reviews with an average rating of 0.0 out of 5.
When was Skirt PR founded?
Skirt PR was founded in 2003.

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