Smoking Gun
Smoking Gun is a public relations agency based in Manchester (founded 2010).
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About Smoking Gun
Founded in 2009 (and incorporated as Smoking Gun PR Limited in 2010), the agency emerged from a straightforward observation: many PR campaigns were heavy on activity but light on tangible business outcomes. Based in Manchester, United Kingdom, the founders set out to build a firm that prioritized measurable results over flashy press releases. From its headquarters at 64 Bridge Street, Smoking Gun has grown into a recognised name in the UK's public relations landscape, known for combining strategic thinking with a no-nonsense approach to communications.
Current Focus and Philosophy
Smoking Gun operates at the intersection of traditional PR and modern digital marketing. The agency's philosophy revolves around "performance PR"—a methodology that treats every campaign as a data-driven exercise with clear, measurable objectives. Rather than chasing vanity metrics, the team focuses on outcomes that directly impact a client's bottom line, such as increased brand trust, improved search visibility, and genuine shifts in consumer behavior. This evidence-based approach is supported by in-house capabilities in data analysis, SEO, and content strategy, allowing Smoking Gun to craft campaigns that are both creatively compelling and analytically sound.
Services and Specialties
The agency's service offering spans both consumer (B2C) and business-to-business (B2B) sectors, with a strong emphasis on integrated campaigns that blend media relations, digital PR, and social media. Key areas of expertise include:
- Strategic PR campaign planning and implementation (B2C and B2B)
- Media relations and brand building
- Digital PR and editorial link building for SEO
- Influencer outreach and influencer marketing
- Social media marketing and TikTok marketing
- Content strategy and creative storytelling
- Video production and content creation
- Internal communications and employee engagement
- Crisis management and brand reputation management
- Media training for executives and spokespeople
- Data insight and campaign evaluation
Smoking Gun's team includes former journalists and digital specialists who bring a deep understanding of how newsrooms and algorithms work. This blend of skills enables the agency to secure meaningful media coverage while also driving measurable improvements in search engine rankings and social media engagement. The agency's work in viral campaigns and brand trust building has earned it a reputation for delivering disruptive, results-driven communications that cut through the noise.
Who Benefits from Working with Smoking Gun
Smoking Gun is best suited for ambitious brands—both established names and challenger businesses—that are looking to move beyond traditional PR metrics. The agency's emphasis on performance PR makes it particularly valuable for companies that want to see a clear return on their communications investment, whether through increased website traffic, higher conversion rates, or improved brand sentiment. Clients in sectors such as consumer goods, technology, professional services, and lifestyle have all benefited from Smoking Gun's integrated approach. The agency's Manchester base gives it strong regional roots, but its client work extends across the United Kingdom and internationally, thanks to its digital-first mindset and extensive media network.
For organisations that value straight-talking advice, collaborative partnerships, and campaigns built on data rather than guesswork, Smoking Gun offers a refreshing alternative to larger, more traditional PR firms. The agency's commitment to straightforward communication and its deep understanding of how to build brand trust in a fragmented media landscape make it a strong choice for businesses ready to invest in PR that delivers real, measurable impact.
Key facts
- Team size: 51-200 employees
- Headquarters: 64 Bridge Street, Manchester, England, United Kingdom, M3 3BN
- Address: 64 Bridge Street , Manchester England United Kingdom M3 3BN
- Annual revenue: 3800000
- SIC codes: 7311
Keywords & focus
Topics and areas Smoking Gun works with.
- strategic pr campaign planning
- implementation b2c & b2b
- media relations
- brand building
- evaluation
- internal communications
- employee engagement
- influencer outreach
- digital pr & editorial link building
- performance pr
- public relations
- social media marketing
- content strategy
- digital marketing
- video production
- seo
- data
- insight
- influencer marketing
- media training
- public relations & communications services
- brand reputation
- viral campaigns
- brand trust building
- digital pr
- creative storytelling
- tiktok marketing
- link building
- content storytelling
- brand positioning
- +57 more
Technologies
Cloudflare DNS, Rackspace MailGun, Gmail, Google Apps, CloudFlare Hosting, Amazon AWS, Hubspot, Google Tag Manager, Mobile Friendly, reCAPTCHA, WordPress.org, Linkedin Marketing Solutions
Industries served by Smoking Gun
Smoking Gun works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Manchester
If you are looking for alternatives or more options in Manchester, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Smoking Gun
Common questions and answers about Smoking Gun, their services, location, and how to work with them.
- Where is Smoking Gun located?
- Smoking Gun is headquartered in Manchester.
- What services does Smoking Gun offer?
- Smoking Gun offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Smoking Gun serve?
- Smoking Gun serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Smoking Gun a verified PR agency?
- Smoking Gun is listed on Online PR. Verification status is shown on their profile.
- How can I contact Smoking Gun?
- You can visit their website at http://www.smokinggun.agency
- How many reviews does Smoking Gun have?
- Smoking Gun has 0 client reviews with an average rating of 0.0 out of 5.
- When was Smoking Gun founded?
- Smoking Gun was founded in 2010.
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